Whether you're involved in messaging to new employees, job applicants, existing members, SEG groups, schools, or community partners, it is important to clearly identify your credit union's value promise and deliver your message with impact and emotion.


Join Claudine Oriani as she provides the skills and knowledge you'll need to develop and deliver memorable messages that will help you increase member retention, product penetration, grow your membership base, and attract the "right" employees to your organization.

This event is in conjunction with the CUNA Marketing & Business Development Council.

Archived CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Viewing a archived webinar will enable you to see and hear a presentation, questions of the instructor, and refer to handouts. You need only a computer with an Internet connection and speakers. If you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!

Use our 90- to 120-minute archived webinars as part of a full day of training by gaining knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.

A single session archived webinar will be made available usually within 48 hours of the live event and a two session archived webinar will be made available within 48 hours of the conclusion of the second session. By registering for this archived webinar, you will receive unlimited access until the end date listed above. No access to this archived webinar is provided after the end date listed above.

Attend this webinar live on August 24, 2010

Access this archived webinar

Develop your message

• Identify your credit union's value promise
• Answer the ultimate question
• Sort through the "sameness"

This webinar is beneficial for branch/department managers, business development, marketing professionals, and employees who are responsible for communicating your credit union's value promise.

Affiliation with CUNA/League is required for attendance.

Claudine Oriani

Claudine’s credit union affinity began in 1993. She has worked for an industry software vendor, CUNA Mutual, and a mid-sized Oregon credit union. She now partners closely with CUNA, CU Conferences, state CU associations, along with individual credit unions to develop their greatest asset; human capital, by designing, and delivering training and development programs.

As the chief creative officer of her company; As If Productions, she customizes comprehensive and entertaining presentations on topics such as:

• Becoming Your Members’ Financial Advocate
• Branding, Business, and Community Development
• Coaching Employees Toward Excellence
• Effective Communication Skills
• Employee Engagement/Acculturation
• Designing and Delivering Impactful Financial Literacy Programs
• Negotiations: “Getting to the Win/Win”
• Sales/Service Excellence
• Strategic Planning and Implementation

Claudine’s primary objective when executing learning programs is to support a CLEAR knowledge-transfer process: C – Creative and concise, L – Learner-focused, E – Engaging, A – Actionable, and R – Relevant.

The last day for cancellations was August 23, 2010. Substitutions are accepted anytime prior to August 24, 2010 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.