“Coopetition” is a term in the credit union movement that encompasses how credit unions can still exhibit the values of a cooperative while also competing for market share with other credit unions. As more credit unions become community chartered their fields of membership have and will continue to overlap. Join us for this webinar as we discuss marketing strategies that will allow your credit union to cooperate with other credit unions to expand the movement but also compete for their individual piece of the market.

This event is in conjunction with the CUNA Marketing & Business Development Council.

Archived CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Viewing a archived webinar will enable you to see and hear a presentation, questions of the instructor, and refer to handouts. You need only a computer with an Internet connection and speakers. If you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!

Use our 90- to 120-minute archived webinars as part of a full day of training by gaining knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.

A single session archived webinar will be made available usually within 48 hours of the live event and a two session archived webinar will be made available within 48 hours of the conclusion of the second session. By registering for this archived webinar, you will receive unlimited access until the end date listed above. No access to this archived webinar is provided after the end date listed above.

Attend this webinar live on September 21, 2010

Access this archived webinar

• Explore the seven "cooperative" principles and learn why they are more important than ever
• Discover the best practices of how credit unions are working together to propel their success
• Learn how to reinvent the common bond and create affinity within a community charter
• Discover ways to leverage the credit union model to create new opportunities and stand out against the competition

This webinar is beneficial for marketing and business development professionals wanting to learn more about marketing strategies that will help their credit union cooperate and compete with other credit unions.

Affiliation with CUNA/League is required for attendance.

Kelley Parks

Kelley is a creative catalyst for gira{ph}. For nine years, she proudly served as the vice president of marketing & business development for Call Federal Credit Union in Richmond, VA. Kelley's love for the credit union movement runs deep as she has been a very active volunteer both on the local and national level and innovated as a member of the Filene Research Institute's i3 (Ideas, Innovation and Implementation) team. She's an avid blogger for SharediDiz.com, as well as an editor for CUWaterCooler.com. Kelley has won numerous awards during her career including the CUNA Marketing & Business Development Council's Marketing Professional of the Year. Kelley created gira{ph} to help small to midsize credit unions differentiate themselves to create chemistry with consumers and stand taller in order to seize this unique moment in time for our movement.

The last day for cancellations was September 20, 2010. Substitutions are accepted anytime prior to September 21, 2010 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.