It's an interesting time to be a credit union marketer. The opportunities are vast: consumer frustration with banks and credit card companies is at an all time high, while consumers are waking back up to the importance of thrift, community and trust. At the same time margins are squeezed, budgets are downsized and marketers are challenged now more than ever to capture the attention of consumers. How do we capitalize on this critical juncture?

During this session, Kelley will share how to make the most of a marketing budget during these tough economic times by investing in differentiation combined with guerilla marketing as the secret weapons to develop your own super hero marketing powers. In this session, you'll discover how some simple low cost, out- of-the-box ideas can gain attention to get Results with a capital R.


This event is produced by the CUNA Center for Professional Development and endorsed by the CUNA Marketing & Business Development Council.

Just like in face-to-face classes, CUNA Webinars allow you to see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. With a computer projection screen, it's easy to provide this training to a whole roomful of staff! When you register for an event, the connection information will be e-mailed to you 24-48 hours before the event. If you are registering for an event the day it is being held, please call 800-356-9655, ext. 4249 or e-mail training@cuna.coop for assistance.

Did you know...in addition to attending this event live, your tuition includes six months of unlimited access to the archived (recorded) event within 48 hours of the live event for your entire credit union. See the archived events available to you and your credit union.

CUNA Webinars use Adobe Connect to provide an interactive and convenient online learning environment. Whether you are a first time Adobe Connect user, or simply need a refresher, take a short tour. You'll learn how to effectively interact with the presenter and your peers during live webinars.

Can't attend at this time? Click here for the archived version.

This webinar is designed for credit union marketing staff.

Affiliation with CUNA/League is required for attendance.

Kelley Parks
Kelley is a creative catalyst for gira{ph}. For nine years, she proudly served as the vice president of marketing & business development for Call Federal Credit Union in Richmond, VA. Kelley's love for the credit union movement runs deep as she has been a very active volunteer both on the local and national level and innovated as a member of the Filene Research Institute's i3 (Ideas, Innovation and Implementation) team. She's an avid blogger for SharediDiz.com, as well as an editor for CUWaterCooler.com. Kelley has won numerous awards during her career including the CUNA Marketing & Business Development Council's Marketing Professional of the Year. Kelley created gira{ph} to help small to midsize credit unions differentiate themselves to create chemistry with consumers and stand taller in order to seize this unique moment in time for our movement.

The last day for cancellations was February 20, 2012. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.