We’ve all heard it – how important it is to attract new members from the Gen Y demographic. But why stop there? Isn’t it also important to make every effort to attract members from the Gen X and Gen Z groups as well? The average age of a credit union member nationwide is 47. It’s time to get serious about attracting younger generations to our membership rolls. This session will discuss what is needed to attract these younger members. Walk away with a plan that you can put into action right away!

During this webinar, you will:

• Gain a better understanding of what is important to EACH generation (they are all different!)
• Review the circumstances that helped shape each generation.
• Get specific ACTion Steps that credit unions can take to attract members from these generations.
• Hear examples of credit unions that have been successful in attracting the younger generations.

Just like in face-to-face classes, CUNA Webinars allow you to see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. With a computer projection screen, it's easy to provide this training to a whole roomful of staff! When you register for an event, the connection information will be e-mailed to you 24-48 hours before the event. If you are registering for an event the day it is being held, please call 800-356-9655, ext. 4249 or e-mail training@cuna.coop for assistance.

Did you know...in addition to attending this event live, your tuition includes six months of unlimited access to the archived (recorded) event within 48 hours of the live event for your entire credit union. See the archived events available to you and your credit union.

CUNA Webinars use Adobe Connect to provide an interactive and convenient online learning environment. Whether you are a first time Adobe Connect user, or simply need a refresher, take a short tour. You'll learn how to effectively interact with the presenter and your peers during live webinars.

Can't attend at this time? Click here for the archived version.

This webinar is beneficial for senior management, marketing directors and coordinators, business development directors and representatives at your credit union.

Affiliation with CUNA/League is required for attendance.

Sean McDonald
Sean is the director of Business Development for Mid-State Federal Credit Union in Carteret, NJ. He is also the president of Your Full Potential, LLC and the founder of the Credit Union Business Development Academy. He is a frequent speaker at national conferences for the credit union industry and has also worked with companies in the manufacturing, direct sales and retail industries. In addition, Sean has conducted strategic planning and training sessions for several individual credit unions throughout the country.

Sean has written extensively on many professional and personal growth topics and his work has been published in a variety of newspapers, trade magazines, and industry publications. He has been interviewed and featured in Credit Union Times, Credit Union Journal, CU Insight, and others. His first book, Stop Complaining! Start Growing! Lessons on Growing Your Business & Career focuses on professional and personal growth tactics.

He is a member of the National Speaker’s Association and the American Society for Training & Development. He is the chair of the Credit Union National Association’s Marketing & Business Development Council Executive Committee, a member of the National Association of Federal Credit Union’s Awards Committee, a member of the Professional Advisory & Government Affairs Committees at the New Jersey Credit Union League and also serves on the Board of Directors for United Cerebral Palsy of Hudson County, Inc.

In March 2008, he was the recipient of the Business Development Professional of the Year award from the Credit Union National Association’s Marketing & Business Development Council.

The last day for cancellations was April 9, 2012. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.