Understand how Creating Member Loyalty can provide solutions for you and your credit union. In this session you’ll learn how Creating Member LoyaltyTM is designed to help credit unions serve members more effectively, build profitable and loyal member relationships and increase bottom-line sales. Using exceptional service to drive sales, Creating Member Loyalty initiates a change in both individual and organizational behavior throughout your credit union, helping you cultivate a sales culture that exceeds your members’ expectations.

During this session, you will learn:

• What influences your credit union’s sales environment
• Three factors that make any culture change successful
• How the CML solutions work and take a sneak peek at the programs

Just like in face-to-face classes, CUNA Webinars allow you to see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. With a computer projection screen, it's easy to provide this training to a whole roomful of staff! When you register for an event, the connection information will be e-mailed to you 24-48 hours before the event. If you are registering for an event the day it is being held, please call 800-356-9655, ext. 4249 or e-mail training@cuna.coop for assistance.

Did you know...in addition to attending this event live, your tuition includes six months of unlimited access to the archived (recorded) event within 48 hours of the live event for your entire credit union. See the archived events available to you and your credit union.

CUNA Webinars use Adobe Connect to provide an interactive and convenient online learning environment. Whether you are a first time Adobe Connect user, or simply need a refresher, take a short tour. You'll learn how to effectively interact with the presenter and your peers during live webinars.

Can't attend at this time? Click here for the archived version.

This webinar is designed for trainers, executive team members, sales/branch managers, sales & service directors and retail directors.

Affiliation with CUNA/League is required for attendance.

Carla Schrinner
As implementation manager for CUNA's Creating Member Loyalty™ program, Carla is responsible for consulting with credit unions to help implement and drive the program solutions. She works regularly with credit union's senior teams and managers to help them advance their sales and service culture and ensure that the programs effectively meet their business strategy. Carla is also the senior master trainer for CUNA's Creating Member Loyalty™ program. She has coached, trained and certified more than 400 credit union trainers. She's conducted participant training for credit unions both here in the U.S. and internationally in a number of programs and designs and develops custom training solutions for credit unions. Carla has been active in training and staff development for nearly 30 years - 18 of those working exclusively with credit unions through CUNA and CUNA Mutual Group.

Cancellations received in writing (via fax 608-231-4327) seven or more days before the start of the program are eligible for a refund of the amount paid minus a $0 administrative fee. No refunds will be granted if cancellation is received six days or less before a program begins. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.