Everyone knows that the Internet is growing at a rapid pace and is considered the "new media." However, traditional media, such as newspaper, radio and television, outdoor and direct mail are far from dead. In fact, these communication channels are more important than ever in reaching your target audiences. To successfully conduct any campaign, you must know how best utilize all media forms, including traditional ones. In this webinar you will hear key points on how to manage this key function directly from a credit union marketing executive.

This event is produced by the CUNA Center for Professional Development and endorsed by the CUNA Marketing & Business Development Council.


Through this webinar, you will learn:

• Pros and cons of different media
• Measuring effectiveness and results
• Media buying tips

Just like in face-to-face classes, CUNA Webinars allow you to see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. With a computer projection screen, it's easy to provide this training to a whole roomful of staff! When you register for an event, the connection information will be e-mailed to you 24-48 hours before the event. If you are registering for an event the day it is being held, please call 800-356-9655, ext. 4249 or e-mail training@cuna.coop for assistance.

Did you know...in addition to attending this event live, your tuition includes six months of unlimited access to the archived (recorded) event within 48 hours of the live event for your entire credit union. See the archived events available to you and your credit union.

CUNA Webinars use Adobe Connect to provide an interactive and convenient online learning environment. Whether you are a first time Adobe Connect user, or simply need a refresher, take a short tour. You'll learn how to effectively interact with the presenter and your peers during live webinars.

Can't attend at this time? Click here for the archived version.

This webinar is beneficial to any credit union staff involved with all forms of marketing.

Affiliation with CUNA/League is required for attendance.

Mark Arnold, CCUE
He is president of On the Mark Strategies, a consulting firm specializing in branding and strategic planning. Not a mere consultant, Mark partners with credit unions and organizations to help achieve their desired strategic goals. He has worked with financial institutions ranging in size from $32 million to $1.8 billion. Prior to founding On the Mark Strategies, Mark served as senior vice president for a multi-million dollar financial institution in Dallas. He oversaw and planned strategies for multiple departments, including marketing, business development, human resources, training and customer investments.

Mark is the author of Think Huge: How To Elevate Your Life and Your Business,My Best Service Ever and Marketing Across the Generations: Gen. X.

The last day for cancellations was August 15, 2011. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.