Whether you're involved in messaging to new employees, job applicants, existing members, SEG groups, schools, or community partners, it is important to clearly identify your credit union's value promise and deliver your message with impact and emotion.



Join Claudine Oriani as she provides the skills and knowledge you'll need to develop and deliver memorable messages that will help you increase member retention, product penetration, grow your membership base, and attract the right employees to your organization.

This event is in conjunction with the CUNA Marketing & Business Development Council.

Just like in face-to-face classes, CUNA Webinars allow you to see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. With a computer projection screen, it's easy to provide this training to a whole roomful of staff!

When you register for an event, the connection information will be e-mailed to you 24-48 hours before the event. If you are registering for an event the day it is being held, please call 800-356-9655, ext. 4249 or e-mail training@cuna.coop for assistance.

Did you know...in addition to attending this event live, your tuition includes six months of unlimited access to the archived (recorded) event within 48 hours of the live event for your entire credit union. See the archived events available to you and your credit union.

CUNA Webinars use Adobe Connect to provide an interactive and convenient online learning environment. Whether you are a first time Adobe Connect user, or simply need a refresher, take a short tour. You'll learn how to effectively interact with the presenter and your peers during live webinars.

Can't attend at this time? Click here for the archived version.

Develop your message

• Identify your credit union's value promise
• Answer the ultimate question
• Sort through the "sameness"

Match your message to world views

• Types of world views to consider
• Match your message to your audiences' perceptions
• Leverage your greatest asset

The litmus test

• Make your message stick

Create WOW presentations that decrease boredom and increase audience connection

• View old and new school methods for PowerPoint
• Create a story to move your listeners to action

This webinar is beneficial for branch/department managers, business development, marketing professionals, and employees who are responsible for communicating your credit union's value promise.

Affiliation with CUNA/League is required for attendance.

Claudine Oriani
Claudine’s credit union affinity began in 1993. She has worked for an industry software vendor, CUNA Mutual, and a mid-sized Oregon credit union. She now partners closely with CUNA, CU Conferences, state CU associations, along with individual credit unions to develop their greatest asset; human capital, by designing, and delivering training and development programs.

As the chief creative officer of her company; As If Productions, she customizes comprehensive and entertaining presentations on topics such as:

• Becoming Your Members’ Financial Advocate
• Branding, Business, and Community Development
• Coaching Employees Toward Excellence
• Effective Communication Skills
• Employee Engagement/Acculturation
• Designing and Delivering Impactful Financial Literacy Programs
• Negotiations: “Getting to the Win/Win”
• Sales/Service Excellence
• Strategic Planning and Implementation

Claudine’s primary objective when executing learning programs is to support a CLEAR knowledge-transfer process: C – Creative and concise, L – Learner-focused, E – Engaging, A – Actionable, and R – Relevant.

The last day for cancellations was August 16, 2010. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.