Join us for exceptional topics to grow your membership.

Attendees joining us for the Fall Symposium may attend this conference for free. Please register from the Fall Symposium event page, if you plan to take advantage of this special offer.

Schedule
9:30 — 10:00 a.m. Registration
10:00 a.m. — Noon How Guerilla Marketing Can Really Work
Noon — 1:00 p.m. Lunch
1:00 — 3:00 p.m. Integrating Advocacy into Your Marketing
3:00 p.m. Adjourn

Marketing Council Meeting: October 6, 2010

Fall Symposium:  October 6–8, 2010

HILTON HEAD MARRIOTT RESORT AND SPA
One Hotel Circle
Hilton Head Island, SC 29928
Phone: (888) 511-5086
Fax: (843) 686-8450

How Low Cost Guerilla Marketing Can Really Work

Kelley Parks
With the economy in shambles, companies downsizing, and the shifting attention of human resource managers, business development representatives and credit union marketers are challenged now more now than ever to capture the attention and grow business within their SEG’s and member communities. In this session, you'll learn how to leap tall buildings with a single bound, become faster than a speeding bullet, and discover your own extraordinary superhero powers. During this session, you’ll learn how to make the most of a marketing budget during these tough economic times to invest in differentiation as the secret weapon to develop your own super hero marketing powers. In this session, you'll discover how some simple out- of-the-box ideas can gain attention to get Results with a capital R.

Integrating Advocacy into Your Marketing

Kelley Parks
Most credit union employees, volunteers, members, and potential members are aware of the increased role the government will play in the financial services industry as more regulations are introduced. While your league and CUNA are continually working for the credit union and its members to ensure these regulations will be beneficial, what role should the credit union’s marketing play in promoting advocacy. Find out how advocacy can be integrated into your marketing strategy.

Affiliation with CUNA/League is required for attendance.

Kelley Parks

Cancellations received in writing (via fax 608-231-4327) seven or more days before the start of the program are eligible for a refund of the amount paid minus a $50 administrative fee. No refunds will be granted if cancellation is received six days or less before a program begins. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.