Make your credit union marketing 3D!
Three dimensional that is - by attending the three parts
of CUNA Marketing Management Schools.

Dimension 2: Beyond the Basics
Mark Arnold, lead speaker and facilitator, will guide you through CUNA Marketing Management School's 2nd dimension of marketing training.

By attending this school, you will gain an ideal blend of strategy and tactics. Effective credit union marketing requires you to develop and articulate a comprehensive strategic marketing plan. However, crafting a plan is only the first step. You must also know tactical ways to implement your strategic ideas. Through this school, you will gain a comprehensive overview on strategic issues marketers encounter along with practical tips to improve your marketing efforts. This event is in conjunction with the CUNA Marketing & Business Development Council.

Through CUNA Marketing Management School's 2nd dimension, you will:

• Build a credit union brand
• Learn how to stay compliant
• Examine how to market on a shoestring budget
• Identify how to effectively use social media
• Learn how to implement emerging technologies
• Develop an overall media plan
• Explore how to leverage the "credit union" difference

Looking for a great Father's Day event? When you attend CUNA Marketing Management School, you'll be minutes from Disney and the conference wraps up just a few days before Father's Day...think of the fun you'll have together by extending your stay and celebrating the Disney Way!

CUNA Marketing Management School: Part 2: June 14–17, 2010

CUNA Marketing Management School: Part 1:  June 14–17, 2010

CUNA Marketing Management School: Part 3:  June 14–17, 2010

Preview the schedule

GENERAL SESSIONS

Dreams & Dreamers: Walt Disney & the Pixarians (Opening General Session)

Hear from Bill Capodagli, best-selling author and internationally acclaimed keynote speaker as he presents Dreams & Dreamers: Walt Disney & the Pixarians based on the book, “Innovate the Pixar Way: Business Lessons from the World’s Most Creative Corporate Playground.” Attendees will also receive a copy of this book. Bill will address attendees about how they can:

• Dream Like a Child
• Believe in Your Playmates
• Dare To Jump in the Water & Make Waves
• Unleash Your Childlike Potential

What’s a Credit Union? The Marketers Time to Shine (General Session)

Hear from: Randy Schultz, Mark Arnold, and Jeff Rendel
With bank bailouts, corporate bonuses, and a sluggish economy in the headlines, you have the perfect opportunity to shine a light on what makes credit unions the best choice for consumers. Through this fun, high-energy session, you’ll kick the week into gear by:

• Meeting all three of the lead facilitators and begin networking with your peers
• Answering the question, "What’s a Credit Union?"
• Breaking out into teams and conduct market research
• Brainstorming and developing a promotion that speaks to consumers

Idea Share & Networking Lunch (General Session)

Spark your next big idea through the idea share networking lunch! Through this session, you will have the opportunity to check out creative marketing materials and innovative give-a-ways that your peers have created.

See Your Marketing in a New Light – 3D Glasses Optional (General Session)

Hear from: Randy Schultz, Mark Arnold, and Matthew Purvix. Moderated by: Jeff Rendel
Have you ever wondered what you could have done to improve your marketing efforts? This unique session offers that chance. Bring recent marketing samples and allow three marketing experts to help you see your marketing in a new light. They will offer tips on what you could do to improve your pieces. This session will be playful, fun, entertaining, honest and beneficial to your credit union’s marketing efforts.

• Hear constructive criticism on how a particular piece or campaign could have been better
• Gain feedback from a panel of three distinct marketing professionals
• Ask questions of the panel
• Identify key principles to improve any future piece

Dimension 2: Beyond the Basics Sessions

Got Brand? Advanced Branding for Credit Unions

Branding is more than just changing a few brochures or the look of a newsletter. A true comprehensive branding program will take years to develop and will impact the entire organization. Your credit union doesn’t just “do” branding one year and mark it off its “to do” list, your credit union must “live” the brand every day. Through this session, you will:

• Explore how to maintain brand consistency and momentum
• Learn about lovemarks and emotional branding
• Identify ways to gain staff buy-in
• Examine brand leadership in the 21st century

Marketing Compliance

The complicated marketing compliance puzzle includes pieces from NCUA as well as pieces and parts from numerous federal regulations. Through this session, you will:

• Review the most prevalent compliance mistakes and web site violations auditors find when checking credit union advertisements
• Identify what happens if you don’t comply
• Examine non-compliant consequences
• Explore advertising regulations and privacy issues

A “Trading Spaces” Approach to Marketing: The look of a $25,000 Campaign for $1,000!

A big budget does not equal great marketing. And more importantly, great marketing does not require a big budget. Although it may be impossible to actually “guarantee” that a $25,000 campaign can truly be done for $1,000 or less. This workshop will help you identify ways to get the biggest bang for your marketing buck! You will walk away with proven tactics and strategies that will not only stretch your marketing budget, but enhance your marketing quality as well! Through this session, you will:

• Identify ways to market on a shoestring budget
• Learn how to become involved in community events
• Discover how to use public relations to enhance marketing
• Explore how to make a case for more marketing dollars

eMerging Technologies & Mobile Marketing

IM. Live chat. Text alerts. Social networking. Viral marketing. Blogs. Podcasting. Are these emerging technology marketing trends or just the latest fads that will fade away? As the marketing and technology fields merge, marketing executives must have a firm grasp on the latest technologies and how to best use them to reach their members. Through this session, you will:

• Explore technology strategies and trends
• Identify eMerging technologies
• Learn about the benefits and best practices
• Review implementation tactics

Social Media Made Easy

Blogs. Facebook. Twitter. YouTube. Flickr. MySpace. Web 2.0. It’s enough to make anyone’s head spin. But understanding and using social media effectively is a key strategy for credit unions connecting with their members. This session covers everything you need to know about social media from the basics to the advanced. Social media is not about using all the new toys to be hip, but rather about engaging your members. Through this session, you will:

• Explore all the areas of social media
• Learn how to use social media to reach your members
• Identify ways to incorporate social media into your marketing and strategic plans
• Gain social media tips and tactics

Leveraging the Credit Union Difference

Bank approval ratings are at an all time low, consumers are ready and in need of a better alternative – as credit union marketers, you have the perfect opportunity to reach out to your community and share why credit unions are the right choice in today’s struggling economy. Through this session, you will:

• Gain strategies for effectively incorporating the credit union difference into your marketing efforts
• Identify ways to position your credit union in today’s economic climate
• Explore ideas for turning national news into opportunities for your credit union
• Review the guidelines for becoming the trusted resource for your local news sources

Affiliation with CUNA/League is required for attendance.

CPE Credits

"Like it or not, for a community CU to survive long term, they have to grow. That mostly means connecting to beyond the Baby Boomer generation. The Credit Union movement has so much to offer, but unless people know about it, they will never join and benefit. We talk about the need to market a lot, and there are lots of ideas for how. This class hits a broad range of topics that need to be understood in order to build an effective marketing program." --Mark Soboslai, Board Chairman, Valley 1st FCU Monessen, PA 15062 (2008)

"Most important to me is networking with fellow credit unions. It's great to bounce off ideas to eachother so you can save time and money about what has worked for you and what hasn't. What's even better is that you can obtain their emails after the program is finished and contact them for years to come. The program ends but the help and support never does! --Jina Couture (2008)

"I took something back with me from every session that I attended. I believe that this program was very well put together. The classes were small enough that you got to know and network with others right away." -- Melanie Stabs, Minnesota Power ECU (2007)

"Hands down, this was the best week-long training I have ever been to."

"I was able to take away some interesting ideas, strategies, and the proper way of marketing for our credit union. It is always a good idea to reinforce your methods with ongoing marketing education!"

"I'm more "well-rounded" after attending this session! The finance class was a great bonus!"

"The personal contacts that I have made make this program invaluable! The speakers are awesome, they really leave you with the "ah-ha" moments that you can actually take back and put into action. I love that you can contact any of the instructors well after the class with questions or concerns. I never feel alone in my struggles anymore, and I feel good knowing that I can share my success with my fellow students too! It's a wonderful experience and I highly recommend it to any credit union marketing professional! I will definitely be back for Part III!"

"I learned so much from this program. The instructors were wonderful, the set-up and execution were superb, and the contacts I made will help me a great deal." -- Kris Dockham, Members First Credit Union of New Hampshire (2007)

"The $ound Financial Management session was an excellent opportunity to increase my knowledge and understanding of the credit union, outside my area of expertise, helping me become a more valuable employee."

"I learned a lot. It was almost overwhelming. It's going to be hard to prioritize what to use first."

"The program was an excellent blend of knowledgeable speakers on a variety of topics that affect me directly as a credit union marketer. It was in a format that enabled me to learn from my fellow marketers, all in a relaxed and inviting atmosphere. Well done, CUNA!"

Bill Capodagli

Randy Schultz

Jeff Rendel

Mark Arnold, CCUE

Matthew Purvis

Woody Hodgdon, CUCE, BSACS

Scholarships Now Available!