• Find training for
  your position
  • Board & Volunteer
  • Collections
  • Compliance
  • Finance & Economics
  • HR
  • Lending - Business
  • Lending - Consumer & Residential
  • Management & Leadership
  • Marketing & Business Development
  • Member Education & Counseling
  • Operations, Sales & Service
  • Security & Technology
  • Technology
  • Trainer
• Find training by format
  • Do-It-Yourself
  • Online
  • PDF
  • Print
  • Programs
  • Schools & Conferences
  • Services
• Upcoming Events
• Recorded Events
  • View Listing
  • My Programs Log In
• CPD Online
• Creating Member Loyalty
• Certificate & Certification Programs
• Board & Volunteer
• Compliance
• Seminars in a Box
• Training on Demand
• Training Bundle
• Trainer’s Portal
• Pressing Economic Issues Series
• Trainers Corner
• Books

Creating Member Loyalty^TM

Hear from Randy M. Smith, CEO at Randolph-Brooks Federal Credit Union, describe his experience using Creating Member Loyalty™.

Is Randolph-Brooks Federal Credit Union seeing results? View the complete case study to find out.

Hear from Angie Henderson, Trainer and Education Manager at Gesa Credit Union in Richland, WA., as she discusses the tactics Gesa used when rolling out their Creating Member Loyalty sales training program and why they chose to do such a large scale launch.

Listen to Christina Lethlean, President/CEO of Gesa Credit Union, as she describes Gesa’s experience with CUNA’s Creating Member Loyalty.

Is Gesa Credit Union seeing results? Read the complete case study to find out.

Converting Service into Sales

Creating Member Loyalty (CML)
from Credit Union National Association (CUNA)

Service has always been the true differentiator between credit unions and other financial institutions. Building on this distinctive strength, Creating Member Loyalty is designed to help credit unions serve members better and increase your bottom-line.

Currently used by hundreds of credit unions, Creating Member Loyalty uses exceptional service to drive sales. It initiates a change in both individual and organizational behavior throughout your credit union, helping you cultivate a sales culture that exceeds your members’ expectations. We invite you to learn more about CUNA's Creating Member Loyalty by clicking on the links below:

• The System – Learn about specific programs that can help you change your credit union’s culture and generate sales.
• Results & Testimonials – See the eye-popping results generated by other credit unions, and hear first hand what they have to say about the training.
• Getting Started – Once you’ve had a chance to review the program, learn how you can bring the program to your credit union.

If you’re ready to make a significant impact in the lives of your members and on the bottom-line success of your credit union, it’s time to learn more about CUNA's Creating Member Loyalty. More than just a single training session, the system includes training and implementation services, and provides long-term staff development.

The implementation process is simple and straightforward. To learn more contact us or call 800-456-0543. We’ll be happy to answer your questions and show you how easy it is to bring the training system to your credit union.