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Sales Strategies – Aisle Promoting Program
The Aisle Promoting Program provides front-line staff with the skills and strategies to integrate sales and service while building long-term relationships in the retail environment. This progam focuses on recognizing opportunities for approaching shoppers, creating interest and encouraging discussions of financial needs that the credit union can satisfy. The training helps the credit union promote its services and provide financial education information to the public.
This Program is Designed for:
- Member service representatives (MSRs)
- Loan officers
- Retail branch supervisors
Learning Objectives
- Set realistic goals and expectations for contacts your staff makes with shoppers
- Utilize core selling skills to engage shoppers in meaningful and productive conversation
- Learn techniques and approaches to increase a shopper’s trust and receptiveness to learning more about credit unions
- Leveraging proximity and timing to expand the credit union’s membership and develop stronger use of products and services
Program Content:
Sales Strategies
- Setting Aisle Objectives
- Identifying In-Store Opportunities
- Describing Benefits of Products to Members
Sales Skills
- Promoting Your Credit Union in the Aisle
- Approaching the Shopper
- Recognizing Shopper Cues and Patterns
- Identifying Approach Strategies and Practice
Sales Processes
- Creating Shopper Interest
- Creating Credit Union/Channel Benefits
- Establishing Next Steps and Gaining Commitment
Training Time
- 4-5 Hours
- More than 50 examples and exercises
100% Guarantee
CUNA Center for Professional Development is committed to providing a quality learning experience with cutting-edge topics and expert instructors. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.
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