“The marketing function is much more than planning the annual golf tournament, it is the process/technique of promoting, selling and distributing your products or service to the appropriate audience. This involves branding, strategy, research, measurement, innovation and leadership. If you are looking to take your marketing effort to the next level and prove why the market budget is an asset and not an expense, join others like you and get your Credit Union Certified Marketing Executive™ (CU-CME) designation.

This is the only marketing executive certification program in the industry. You will be able to apply what you have learned immediately and increase your value to your CEO and your credit union! Increase your value today, start earning your CU- CME!”

Anne Legg
CU-CME Advisor
VP Marketing, Cabrillo Credit Union
Past Chair, CUNA Marketing & Business Development Council

CU-CME...increase your marketing value within your credit union.

Earn your designation as a Credit Union Certified Marketing Executive™ (CU-CME).
 Beginning in 2011, CUNA Marketing Management School: Part 1* attendees began their journey towards achieving the CU-CME designation. To achieve the designation, you must attend all three years of the CUNA Marketing Management School and pass a comprehensive exam at the end of each term.

This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union marketing executive.

Curriculum and testing will focus on the following core competencies:

  • Strategic Marketing & Implementation
  • Public Relations
  • The Brand Experience
  • Retail Marketing
  • Advertising Management
  • Product & Services Roll-out
  • Market Research
  • Persuasive Communication
  • Problem Solving & Decision Making
  • Aligning Department with Credit Union Strategy
  • Drives Innovation
  • Leadership Skills

*For attendees that have gone through all three parts of the CUNA Marketing Management School previously, there will be an opportunity for you to gain your CU-CME designation in 2013.  More details to come.

Frequently Asked Questions

Start earning your CU-CME today! Learn more about the CUNA Marketing Management Schools here.




100% Guarantee
CUNA Center for Professional Development is committed to providing a quality learning experience with cutting-edge topics and expert instructors. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

Not finding what you're looking for? Click here to submit your topic suggestion or question.

Copyright © 2012 Credit Union National Association