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NWCUA Finds CU 'Branding' Opportunity In Fundraising
BEAVERTON, Ore. (4/29/13)--The Northwest Credit Union Association is

Click to view larger image Northwest Credit Union Association President/CEO Troy Stang (left) takes Credit Union National Association Executive Vice President of Strategic Communications and Engagement Paul Gentile on a tour of Doernbecher Children's Hospital, in Portland, Ore., to show the level of support credit unions have provided in fundraising efforts and the recognition given those efforts by the hospital. (Photo provided by the Northwest Credit Union Association)
working closely with six regional children's hospitals and its regional Credit Unions for Kids (CU4Kids) ambassador boards, comprised of credit union CEOs in the area, to set goals, establish best practices and develop fundraisers for the hospitals.

The league established a model for the fundraising approach based on its successful efforts on behalf of Doernbecher Children's Hospital, in Portland, Ore. One of the successes the league hopes to repeat is the credit union "branding" opportunity achieved at Doernbecher, where the Credit Union for Kids logo is incorporated into the hospital's signage (see photo).

Kasey Rockwell, director of outreach programs for the NWCUA, said the league and its member credit unions "consider it an honor" to work on behalf of the children's hospitals in the area.  The medical teams, she says, "do so much to improve the lives of sick and injured kids, and the lives of their family members. Helping them is one of the best ways we can think of to live up to the credit union motto of  'people helping people.'"

Rockwell reports that last year the league effort raised $884,311 for the six regional hospitals.  She explained that the CU4Kids ambassadors communicate to credit unions in their region about upcoming events and progress on fundraising goals.

Since efforts began in 1986--credit unions have raised more than $10 million for Doernbecher alone.

Hospital representative H. Stacy Nicholson, M.D., has said, "Credit unions are vital to OHSU Doernbecher's fundraising efforts--their impact is profound. Since 1986, they have funded hospital construction, endowed faculty positions and provided research and program support to a variety of pediatric programs. Their support is critical to our providing the best possible care for patients in Oregon and southwest Washington."

The league also has created a Credit Unions for Kids interactive website on the NWCUA site. It features contact information, a place for credit unions to post fundraisers and fundraising results, share fundraising ideas, and much more.

Use the resource links for more information.
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