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CU System
Louisiana League's Hurricane Prep Ad Touts Shared Branching
HARAHAN, La. (6/3/13)--A 2013 Hurricane Preparedness ad campaign will make Louisiana consumers aware of the convenience of Credit Union Shared Branching during hurricanes and other disasters, said the Louisiana Credit Union League Friday.

The campaign reminds state residents that in case of an evacuation, members can access credit union accounts at any of the 130 shared credit union branches in Louisiana or more than 5,000 across the country.

The campaign, which has radio and online ads, will run for two weeks in June, July and August, with additional air time purchased when there is an immediate threat, the league said.

One of the lessons learned during Hurricane Katrina, which hit the Gulf Coast on Aug. 29, 2005, was that hundreds of credit union branches directly impacted or closed by the storm's flooding were still able to serve members, even evacuated members, through working together and sharing branches. While many banks were shut down and could not serve customers, credit unions were able to demonstrate the cooperative difference to members during the emergency. Since then, shared branches have become more popular in areas subject to natural disasters.

The National Oceanic and Atmospheric Administration (NOAA) has predicted an "extremely active" hurricane season this year, with the potential for three to six hurricanes with wind speeds above 100 mph, said the league, which encouraged credit unions and their members to take precaution early.

"As we prepare for this year's active storm season, we are armed with the knowledge that preparation is key, especially when it comes to access to financial resources during an evacuation," said Anne Cochran, LCUL president/CEO. "We urge our members to plan ahead and utilize our resources to find shared branch locations well in advance of a severe weather event."
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