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Washington
Gentile: 'Don't Tax' Campaign Also Drives Home Value Of Membership
WASHINGTON (7/15/13)--The Credit Union National Association's groundbreaking "Don't Tax My Credit Union" advocacy campaign reinforces the value of credit union membership, Paul Gentile, CUNA executive vice president of communications and strategic messaging, wrote in a new CUinsight.com piece.

"It is quite simply a killer campaign" that "engages social/digital media as well as our more traditional lobbying efforts," Gentile added.

More than 336,000 separate congressional contacts have been made since mid-May as part of this CUNA/state credit union league advocacy effort. Credit unions and their members are using CUNA and the state credit union leagues' resources, social media sites including Facebook, and micro-video site Vine, to tell their legislators, "Don't Tax My Credit Union!" This pro-credit union message is also being shared through Twitter feeds, CUNA's Twitter handle @CUNAadvocacy and the hashtag, #DontTaxMyCU.

For those that have not yet joined this effort, "all the reasons to participate are there," Gentile said.

The "Don't Tax My Credit Union!" campaign could serve as a wakeup call for newer members of Congress that have not seen the strength of large-scale credit union grassroots efforts, and to many credit union members that value credit union products and services, but may not be experts on the structural differences between credit unions and banks, he noted.

Key facts such as for every $1 in tax benefit, credit unions give $10 back in member value, both communicate why the tax exemption is vital but also reinforces the value of credit union membership. "You may wake up some members to what in many ways is a true privilege ...Banking with a cooperative that is all about serving them. No shareholders, no profit motives," Gentile wrote.

Further, he said, promoting Don't Tax My Credit Union is another way credit unions can Unite for Good and join CUNA's vision in which "Americans Choose Credit Unions As Their Best Financial Partner."

For more on CUNA advocacy efforts and Unite for Good, use the resource links.
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