NEW YORK (8/2/13)--Four credit unions made it to the winner's circle in NerdWallet's
Credit Union Gen Y Contest, with Roseville, Mich.-based Christian Financial CU collecting the grand prize--$2,000.
The contestants were judged on a "commencement speech" to 2013 graduates that provides financial literacy advice to Gen Y and a proposal for using the funds awarded in the contest, said NerdWallet.com
Christian Financial CU proposed a scavenger hunt with clues on Twitter and Facebook for young followers, said NerdWallet
. The hunt would introduce the young members to the $270 million asset's products and services, then segue into an in-person scavenger hunt throughout the local community. Members would use photo clues posted by credit union staff to discover locations related to its services. Christian Financial also proposed producing a series of financial literacy videos to better educate its GenY members.
Runner up--$1,000: Cooperative FCU, a $10.5 million asset credit union in Woodridge, N.Y., with a team-based Savings Challenge at three youth credit union sites during the school year;
Special prize--$1,000: PremierOne FCU, a $199 million asset credit union in Sunnyvale, Calif., which would turn its Credit Zone program into an interactive online community for Gen Y; and
Special prize--$1,000: financial One CU, a $58 million asset credit union in Columbia Heights, Minn., for distributing the message, "What's Your Number?" and a QR code to community businesses and schools that leads participants to understanding their credit scores.
For more detail and to view each credit union's financial advice in the "commencement speeches," use the link.