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Social Media All A-Twitter: CUs Act Via 'Don't Tax' Virtual Rally

WASHINGTON (10/3/13)--The call of "Don't Tax My Credit Union!" was amplified Wednesday, as the Credit Union National Association launched the newest apex of its advocacy efforts in support of the credit union tax status--featuring use of social media platforms--in a virtual rally.

Click to view larger image Credit Union National Association President/CEO Bill Cheney (left) is prepped by CUNA staff before the online "Don't Tax My Credit Union" rally begins. (CUNA Photo)

Facebook and Twitter users across the country joined other credit union supporters gathered in Washington to speak up and send a united message to the U.S. Congress during CUNA's online tax status rally.

CUNA President/CEO Bill Cheney kicked off the rally at Credit Union House on Capitol Hill by encouraging online viewers to tweet their members of Congress. He noted that "credit unions are tax exempt because we are member-owned, return earnings to our members and exist only to provide financial services to our members. None of that has changed in more than 100 years," he said.

Reaching out to members of Congress and educating them on the credit union tax status issue was the main goal of Wednesday's online rally, and credit union members across the country responded to the call, posting messages, like the following, on Twitter:

  • @i_am_mr_davis told several Missouri members of Congress "placing a tax on my #creditunion would be like punishing my child for doing nothing wrong, that's wrong.";
  • @EntrustGary told House Majority Leader Eric Cantor (R-Va.) "credit unions are rooted in communities with a mission to serve our members. #DontTaxMyCU;"
  • @AngelaMGervais said there are "no crazy fees" at her credit union, "just people helping people!"; and
  • "Funny that after taking bailouts, bankers want to punish Credit Unions. Please #dontTaxMyCU," @JMouzoukos wrote.
Click to view larger image A time-lapse video of a "Dont Tax" jack-o-lantern was one of many ways credit unions across the country found innovative ways to spread their message on Wednesday. 

In Oregon, Oklahoma, and Ohio, the #DontTaxMyCU hashtag became a trending topic on Twitter. In Washington, credit unions got double the result, as both #DontTaxMyCU and #CURally trended in that state.

Elsewhere, credit unions leagues held rally viewing parties, and  others set up laptops in their lobbies to help their members share their love for their credit union with members of Congress.

The rally also highlighted the great things credit unions are doing across the country, including a video that demonstrated how North Carolina credit unions are putting people above profit.

Click to view larger image A graphic posted by Vacaville, Calif.-based Travis CU shows that even while the government is closed, credit unions are still there to help.


More than 10,000 people visited www.DontTaxMyCreditUnion.org in the hours leading up to and following the rally, and more than 1,800 email messages were sent to legislators on Wednesday.

CUNA is also working to tally the total number of tweets and impressions that were made during the rally. CUNA's tax advocacy Twitter feeds and Facebook page also gained followers during the rally. (See Friday News Now for a full report.)

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