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Kansas CU Association Launches Fin Lit 'Destroy Debt' Campaign

WICHITA, Kan. (12/4/13)--The Kansas Credit Union Association has launched a consumer financial literacy campaign loosely based on the format of "Biggest Loser" TV show, but instead of shedding unwanted pounds, participants will eliminate household debt.
 
Money Possible: Destroy Debt, is a 16-week consumer literacy campaign in partnership with Wichita area credit unions and the Consumer Credit Counseling Service. The idea stems from KCUA's new Innovation and Implementation Lab.
 
"One of the issues that came out of this summer's launch of the Innovation Lab was the need for member and consumer financial education," said Melissa Baptista, KCUA research and development director. "This pilot program satisfies the financial literacy need, as well as promotes the value of credit unions as strong financial partners."
 
Any Wichita area credit union member is eligible to apply. KCUA will choose the participants, whose stories will be told through the MoneyPossible.org blog, social media and local media outlets.
 
Weekly financial tips and weekly segments with updates from the participants will air on local TV. Four live interviews also will air throughout the campaign, and the blog will be updated as the participants progress through the program. 
 
The campaign runs from February to June. The deadline for credit union members to apply for the campaign is Dec. 20. Participants will be selected in mid-January and start their financial counseling sessions in mid-February.
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