RALEIGH, N.C. (12/9/13)--As they approach the Jan. 1 date of their official merger, the North Carolina and South Carolina Credit Union Leagues are revealing the brand identity of the Carolinas Credit Union League through various social media platforms.
On Dec. 2, the new CCUL Facebook and Twitter pages revealed a snippet of the league's brand story through video on YouTube, the North Carolina Credit Union League said. (Weekly Conversation Dec. 6).
"Staff in both states have worked hard this year to create a league that stirs pride within each of us and member credit unions," said Geoff Finken, NCCUL director of administration. "Seeing the new identity of the Carolinas Credit Union League really brought it home for me. We will be the strongest advocate and more for credit unions in the Carolinas--that message really gets at the heart of what we're all about."
For the past several months, a joint league team worked with 3rd Degree Advertising, Durham, N.C., on developing a logo, brand vision and communications strategy for the new league. A Nov. 21 all-staff meeting in Columbia, S.C. included an internal brand rollout and celebration.
The new logo and a full video will be unveiled in the coming weeks along with a new website.