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CU System
S. Dakota CUs Add Billboards to Promote Tax Status Message
PIERRE, S.D. (1/9/14)--The Credit Union Association of the Dakotas (CUAD) is taking its tax status battle with state bankers to the streets with a billboard campaign reminding consumers that 251,000 South Dakotans depend on credit unions every day for their financial well-being.
 
While South Dakota Bankers Association continues to push its proposal to tax credit unions, its efforts have largely failed to get support from the local governing bodies. The state bankers' association is shopping for a resolution sponsor for the upcoming South Dakota state legislative session.
 
On Dec. 30, two CUAD-sponsored billboards went up near the Pierre, the state capital, where the South Dakota legislative session opens Tuesday. The first two billboards will be displayed until Feb. 23. A third billboard will go up Monday near Wall, and a fourth will be on display in Rapid City starting Jan. 20. 
 
Also, CUAD will run advertisements with the same message on monitors in the Pierre Regional Airport throughout 2014.
 
CUAD is next scheduled to advocate for credit unions at the Yankton Area Progressive Growth Committee and at the Vermillion and Brookings School Board meetings Tuesday.
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