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Board Member's Biography

Jeff York

Jeff York is the President/CEO of CoastHills Credit Union in Lompoc, California and has been in the financial services industry for more than 30 years.  Before being named President in July 2004, Jeff was the Executive Vice President at CoastHills.

Jeff moved to CoastHills from The Walt Disney Company's credit union - Vista FCU in Orlando, Florida - where he served as Vice President of Strategic Planning and Marketing, and President/CEO for Vista Financial Services, LLC. Prior to Vista, Jeff worked in marketing for both Alliance Federal Credit Union in San Jose, California and Pacific Service Federal Credit Union in San Francisco.

Jeff holds a BA in Economics from the University of California at Davis, is a Certified Chief Executive, a graduate of the CEO Institute and the Executive Marketing Institute, and a long-time trade association member.

Jeff serves on several financial industry and community Boards, including:

  • Past Chairman - California Credit Union League
  • Board Member - Card Services for Credit Unions (CSCU)
  • Board Member - National Credit Union Foundation
  • Board Member - Marian Medical Center Foundation
  • Member - Mission Hope Cancer Center Advisory Committee
  • Member - Economic Vitality Committee of San Luis Obispo

CoastHills Credit Union was founded in 1958 at Vandenberg Air Force Base in Lompoc, California. Today CoastHills serves five counties on the central coast of California from Santa Cruz to Ventura.  It has $1 billion in assets, 63,000 members, 12 branches and 240 employees.

Jeff York

Committee Member

CoastHills Credit Union
Lompoc, CA

Term: February, 2020