Our Purpose

We are recognized as the most influential financial services trade association. We make sure policymakers and regulators know why credit unions are the best financial services choice for Americans. Advocacy lies at the heart of everything we do for our members.

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The CUNA-League System was #1 in representing the views of credit unions among organizations studied.

2020 Policy Brand Insights,
Ballast Research study

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Our Partners

Our collaboration with strong system partners is part of our unique and powerful value proposition. Beyond the movement, CUNA's coalitions are highly valued in DC by both Democrats and Republicans, a driving factor behind why CUNA is one of the Top 10 most respected associations in Washington. CUNA is the only financial services association studied across the last three years whose coalitions have become more effective during that period. - Data from 2019 Policy Brand Insights, a Ballast Research study of effectiveness in Washington

  • Corporate Credit Unions
  • Credit Union Service Organizations
  • CUNA Mutual Group
  • National Credit Union Foundation
  • World Council of Credit Unions

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The former House Budget Committee chairman is a big reason why credit unions exert such influence on financial regulations.

The Hill,
in its description of CUNA President/CEO Jim Nussle.

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Our Power of Association

The combined power of a national association, state leagues, member credit unions and more than 120 million members form an unequaled network looking out for credit unions’ best interests. We are stronger—and better—together.

CUNA works with the Leagues to:

  • Remove barriers on the federal, state, and local level and fight regulatory burden
  • Answer compliance questions and provide professional training and resources
  • Advance a positive credit union message
  • Provide training and resources for credit union leaders, staff and volunteers
  • Join forces to defeat state-level, anti-credit union initiatives

Our Associate Business Members

Thank you to our associate business members serving as advocates for the credit union movement.

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