Removing Barriers Blog

CFPB Drops “BCFP” Name Change
Posted December 19, 2018 by CUNA Advocacy

CFPB Director Kathy Kraninger, in her first official act as director, has cancelled a plan to rebrand the agency as the “Bureau of Consumer Financial Protection” or “BCFP.”   

In an email to CFPB staff, she noted “[t]o be clear, I care much more about what we do than what we are called . . . While I certainly understand why Acting Director Mulvaney emphasized following the letter of the law, I also understand that there are a variety of issues to take into consideration.” Today’s announcement halts “all ongoing efforts to make changes to existing products and materials related to the name correction initiative.”

According to the announcement, in statutorily required reports, legal filings, and other items specific to the Office of the Director, the Bureau will use its official seal and the statutory name provided in the Dodd-Frank Act.  Meanwhile, the name "Consumer Financial Protection Bureau" and the existing CFPB logo will continue to be used for all other material.

Today’s action is effective as of December 17, 2018.