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Comp Blog

Q&A: EHL statement & radio ads

By: Danielle Wright

CommentTuesday - August 12, 2014

img664Q: Do we have to include the Equal Housing Lender advertising statement in a 15-20 second radio ad that briefly mentions that we offer mortgage loans in addition to other products and services?

A: Yes. Under both NCUA and HUD regulations, any advertisement for real estate-related loans must prominently indicate that the credit union makes such loans without regard to race, color, religion, national origin, sex, handicap, or familial status.  

For oral advertisements (radio/TV), a credit union satisfies the notice requirement by a spoken statement that the credit union is an “Equal Housing Lender” (EHL) or an “Equal Opportunity Lender." And it doesn’t matter how long the ad runs: there is no exception for ads that run less than 15 seconds like there is for the NCUA official ad statement (i.e., radio/TV ad of less than 15 seconds don’t require the NCUA official ad statement – NCUA Part 740.5(c)(7) and (8)).

For written and visual advertisements, a credit union may satisfy the notice requirement by including the EHL or "Equal Housing Opportunity" (EHO) logo. Under NCUA’s regulations, federal credit unions may use either logo/statement - NCUA Part 701.31(d); state charters must use the EHO logo/statement under HUD’s regulations (24 CFR 110).  See also: June 18, 2012 CompBlog post: Fair Housing Act Posters: EHL versus EHO






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