Compliance E-Guide
Affirmative Action Americans With Disabilities Appraisals Bank Bribery Act Bank Secrecy Act Bank Secrecy Act_TEST Bankruptcy Board Governance Bylaws Certificates of Indebtedness Charitable Contributions Check 21 Children's Online Privacy Protection Act - COPPA Community Development Revolving Loan Program Conflicts Of Interest Credit Practices Rule Credit Risk Retention Credit Union Service Organizations (CUSOs) Cybersecurity Derivatives Disaster Recovery Elder Financial Abuse Electronic Fund Transfers - Regulation E Electronic Signatures Eligible Obligations Equal Credit Opportunity - REG B Examinations Expedited Funds Availability Act - REG CC Fair Credit Reporting Act Fair Debt Collection Practices Act Fair Housing Act Fair Labor Standards Act FATCA Fidelity Bonds Field Of Membership Fixed Assets Flood Insurance FOM Summary July 2015 Foreign Branching Garnishments (Federal Benefit Payments) Health Savings Accounts History of Federal Income Tax Exemption Holder In Due Course Rule Home Mortgage Disclosure Act - REG C Home Ownership Counseling Notification Identity Theft Incidental Powers Individual Development Accounts - IDAs Individual Retirement Accounts (IRAs) Interchange Fees And Routing Internet Gambling Investments - NCUA Part 703 IRS Reporting – 1098-E Student Loan Interest Statement IRS Reporting – Form 1099-INT Interest Reporting IRS Reporting - Form W-9 - Request For Taxpayer Identification Number And Certification IRS Reporting 1098 Mortgage Interest IRS Reporting Form 1099-C Discharge Of Indebtedness IRS Reporting Non-Resident Alien Reporting–Forms W-8BEN and 1042-S (also see E-guide section for FATCA) IRS REPORTING–1099-MISC,Miscellaneous Income IRS Reporting-Form 990,Return of Organization Exempt from Income Tax IRS Small Business Health Care Tax Credit IRS Summons And Levies J-Regulation J - Collection of Checks or Funds Transfer Through Fedwire Leasing - REG M Liquidity Loan Participations Management Interlocks Margin Loans - REG U Member Business Loans Mergers Military Lending Act Mortgage Loan Originator Registration (SAFE Act) NCUA - Private Student Loans NCUA Lending Non-Member Services Office Of Foreign Assets Control (OFAC) Privacy Private Mortgage Insurance Private Student Loans Prompt Corrective Action Real Estate Settlement Procedures Reclamations Record Retention-NCUA Records Preservation Program Regulation J-Collection of Checks-Funds Transfers Through Fedwire Remittance Transfers (Regulation E) Reserve Requirements (Regulation D) Right To Financial Privacy Act Security Program-Security Of Member Information Service Members Civil Relief Act Service to the Under-Served Share Insurance Signature Guarantee Programs Small Business Administration (SBA) Loans Social Security Funds Usage SPAM e-MAIL State Chartered Credit Unions Statutory Lien Supervisory Committee Tax Exemption History Taxation (history) Telemarketing Truth In Lending - REG Z Truth In Savings Unfair, Deceptive, or Abusive Acts or Practices (UDAAP)

Comp Blog

Q&A: EHL statement & radio ads

By: Danielle Wright

CommentTuesday - August 12, 2014

img664Q: Do we have to include the Equal Housing Lender advertising statement in a 15-20 second radio ad that briefly mentions that we offer mortgage loans in addition to other products and services?

A: Yes. Under both NCUA and HUD regulations, any advertisement for real estate-related loans must prominently indicate that the credit union makes such loans without regard to race, color, religion, national origin, sex, handicap, or familial status.  

For oral advertisements (radio/TV), a credit union satisfies the notice requirement by a spoken statement that the credit union is an “Equal Housing Lender” (EHL) or an “Equal Opportunity Lender." And it doesn’t matter how long the ad runs: there is no exception for ads that run less than 15 seconds like there is for the NCUA official ad statement (i.e., radio/TV ad of less than 15 seconds don’t require the NCUA official ad statement – NCUA Part 740.5(c)(7) and (8)).

For written and visual advertisements, a credit union may satisfy the notice requirement by including the EHL or "Equal Housing Opportunity" (EHO) logo. Under NCUA’s regulations, federal credit unions may use either logo/statement - NCUA Part 701.31(d); state charters must use the EHO logo/statement under HUD’s regulations (24 CFR 110).  See also: June 18, 2012 CompBlog post: Fair Housing Act Posters: EHL versus EHO


Add Your Comment