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Speakers: Tracy Ashfield & Blaine Rada
This session will provide you insights into the key issues that impact your mortgage business every day. Blaine and Tracy will identify their challenges and opportunities, plus share thoughts about how you can enhance your mortgage program. We'll break into small working groups so you'll have a chance to network with peers on the issues most important to you and your credit union.
Speaker: Blaine Rada
It's hard to understand the mortgage industry if you haven't been doing it long, or you only “dabble” in mortgages part-time while balancing other job responsibilities. If you're newer to the world of mortgages and haven't been given much in the way of formal training, this session will provide the foundation you'll need to get the maximum benefit from the rest of the conference.
Note: This session continues for three breakout segments, allowing you to attend all or just the segments you are interested in based on these themes:
Speaker: Don Arkell
5% of mortgages in the U.S. are originated by credit unions. Mortgage origination is a $1.3 trillion-dollar market. There is a whole new generation of homeowners and there are several ways to own the origination with minimal startup costs. Regardless of the interest rate environment, the opportunity exists today to grow a successful program. In this session, learn how your credit union can win in the real estate market as Don Arkell will cover:
Speaker: Natalie Zvanya
To be a competitive player in today's mortgage environment, your credit union needs to execute dynamic business development and marketing strategies to reach both homebuyers and real estate agents. We will be analyzing strategies from both a Business to Business (B2B) and Business to Consumer (B2C) perspective with key steps your credit union and loan officers can leverage to create a strategic mortgage plan to help capture the market.
This session will cut to the chase and provide the guidance necessary to answer the ultimate question: Is the property's value supported? A comprehensive manual will be provided.
Speaker: Tracy Ashfield
Over 40% of financial institutions intend to improve or replace their technology solutions in the next year. Are you one of them? We'll discuss what you should consider and how to go about the review, selection and implementation of new lending systems.
Speaker: Jim Bullard
The demand for digital services is growing rapidly. As millennials advance in their careers and gain greater purchasing power, interest in the digitization of the mortgage market will become even more profound. Although digitization is already underway, there's still plenty to be accomplished for credit unions to offer a top-notch online experience. This session discusses how to deliver a digital mortgage experience while still maintaining regulatory compliance and outstanding member service.
Champion For the Credit Union Movement
Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.
Credit Union National Association
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