Learn More about Member Benefits
Speaker: Melina Palmer
What if you knew how the brain made decisions? What if your credit union could tap into those hidden choices in the subconscious mind of your member to know exactly what would encourage them to join your credit union or get new products and services? Your current and potential members are illogical beings who make irrational choices - but their behavior is very predictable when you understand the brain.
The landscape is changing - behavioral economics is being implemented in companies around the world in great succession since Richard Thaler won the Nobel prize in 2017. That means credit unions must change as well. And the best thing is, the change will result in a benefit for members. This presentation will explain what behavioral economics is, and how brain science is being incorporated into everything from hospitals to household products. And, of course, Melina will include examples from financial intuitions, where it is being implemented in everything from brand messaging to membership, products and pricing to branching.
Attendees will walk away with:
Speaker: Andrea Parrish
Moderated by: Andrea Parrish
It's not a secret that, as an attendee of CUNA Digital Marketing School, you will learn a great deal through networking with other attendees - maybe almost as much you will from our subject matter experts. This session is a coordinated effort to facilitate valuable peer-to-peer networking. Come prepared to discuss your successes, learning opportunities, and things that keep you up at night. In your pre-work, we'll also ask for your input on topics that you want to see included in roundtable discussions.
Speaker: Gary French
Learn how to optimize your paid social media strategy by tailoring your language, strategy, and creative to better “speak” each platform's “language”. Your strategy and campaigns will soar when you customize your approach using a few simple tips and thought starters. We will explore strategies that include remarketing, prospecting, and conquesting - all the key ingredients for a phenomenal social strategy.
Speaker: Michelle Brown
While most credit unions focus on website compliance as a way to avoid a website accessibility lawsuit, creating or retrofitting your website to conform to current website ADA standards also creates an inclusive experience for all visitors. During this session, we'll discuss why website accessibility is important, how to know if your site can be retrofitted or needs to be redesigned/rebuilt, and how to keep your site accessible when you maintain it.
Speakers: Colleen Kelly & Tracy Blaske
At times it may feel like compliance rules only exist to crush marketing creativity. But many requirements are meant to enhance your members' experience, which will improve your credit union's reputation and drive more business your way. However, applying old rules to new technology is continuously challenging. During this session we will review these adaptations, highlight the several regulations that impact advertisements, address common errors and provide tips to help credit unions stay in compliance.
Speakers: Colleen Kelly & Michelle Brown
Moderated by: Andrea Parrish
During this interactive session, attendees will have a chance to ask advice from our compliance panel. In your pre-work, you'll be asked to submit questions, or an advertisement or other content piece that you want the panel to review.
Speaker: Patrick Trayes
While Google Analytics tracks basic website engagements out of the box, it can sometimes be hard to identify meaningful metrics related to campaign performance. Clicks to third parties, form fills, or completed applications aren't usually indicated by the standard implementation. This course will teach you how to identify campaign conversions and track them using Google Tag Manager.
Did you know that in 2018 Facebook had 52,000 different data points used to identify people? Today, it's possible to access 100,000+ data targeting points. During this session we will focus on data, where to get it, how to use it and when to use it. Gain future insights into the direction of digital marketing and learn how you can take advantage of the future early by activating your first party data, partnership audiences and using 3rd party data. Leave this session with confidence knowing you have a roadmap to activate your data in a way that is meaningful for your credit union.
Speaker: Gary French, Patrick Trayes, Michelle Brown and Andrea Parrish
Are you asking your digital vendors the right questions? It's a key part of developing campaigns and websites that meet your advertising needs. Digital vendor conversations should go beyond the clicks, impressions, and CTR's to determine the overall value and success of your campaigns. This session will offer you chance to explore everything you ever wanted to ask your digital partners…but were too afraid to question.
Halfway through this session we will open up the floor for a frank and transparent panel on working with your digital vendors that you don't want to miss!
Attending a training event like CUNA Digital Marketing School is only beneficial if you walk away with actionable items that can help you improve the digital marketing efforts at your credit union. During this session, you'll work in groups to identify your list of actions that can be implemented immediately, within the next 6 months, as well as longer-term actions that may require further consideration or budgetary approval. Each group will share their top immediate, short- and long-term takeaways, allowing you to compile a complete list of actionable takeaways that will help you develop an action plan that's specific to the needs of your credit union.
Champion For the Credit Union Movement
Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.
Credit Union National Association
ADA Compliance Notice & Legal
Credit Union National Association |
ADA Compliance Notice & Legal