• Credit Union Certified Marketing Executive (CUCME)

    Earn your designation as a Credit Union Certified Marketing Executive™ (CUCME) by attending all three years of the marketing track and passing a comprehensive exam at the end of each term. This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union marketing executive.

    Curriculum and testing will focus on the following core competencies:

    • Strategic Marketing & Implementation
    • Public Relations
    • The Brand Experience
    • Retail Marketing
    • Advertising Management
    • Product & Services Roll-out
    • Market Research
    • Persuasive Communication
    • Problem Solving & Decision Making
    • Aligning Department with Credit Union Strategy
    • Drives Innovation
    • Leadership Skills

    Credit Union Business Development Professional (CUBDP)

    Join the early ranks of those earning their CUNA Credit Union Business Development Professional (CUBDP) designation by attending the business track and passing a comprehensive exam at the end of the course. This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union business developer.

    Curriculum and testing will focus on the following core competencies:

    • Networking
    • Building Strategic Bridges
    • Determining Target Markets
    • Building a Pipeline
    • Member Recruitment and Retention
    • Sales Skills
    • Presentation Skills
    • Metrics and Tracking
    • Business Development Events