Learn More about Member Benefits
Speaker: Mark Arnold
Rotary phones. Touch-tone phones. Cell phones. Smart Phones. Each generation identifies itself with unique cultural images. Consumers active in today's marketplace can also be divided into four distinct groups: Matures, Baby Boomers, Xers and Dot Comers. Your willingness and adaptability as an aggressive marketer will determine how successful you are in reaching and bridging these critical age ranges.
During this session, you will:
Facebook. Twitter. YouTube. Pinterest. Instagram. That's what most people assume social media is about. But those are just the tools. Ultimately social media is boiled down to one key word: engagement. Engaging members and potential members with new social media channels and online efforts is critical for any marketer's success.
Members come and members go. But what if they stayed? Many credit unions today face a “back door” problem. For every one member they bring in the front door they lose one out the back. Because everyone wants your members, you must fight to keep them loyal to the credit union. Your credit union can achieve great growth success not just by member acquisition, but also with member retention. This session provides insights for credit unions to improve how they penetrate their existing membership base.
(Required Pre-Work: Complete Part One Via Webinar)
Successful marketing requires successful writing and designing. However, writing great copy and designing a clean creative can be a laborious task. Take the drudgery out of writing and designing by learning the secrets to great ads. Attendees will learn practical tips to help improve your ads, flyers, web sites, and overall content marketing.
Speaker: Mia Perez
Public speaking has been known to be America's number one fear (before death at number five). If you've ever felt like dying when asked to present in front of your board or management team, this session is for you. Getting your leadership to see your vision, be inspired by your ideas, and buy in to your pitch can't be done without knowing how to stand up and speak with confidence.
Sessions - Mia Perez
As a revenue generating function of the organization, marketers must be proactive about presenting results of campaigns, promotions, and the deliverables set forth in their marketing plans that correlate with the organization's overall strategic initiatives. What should you be reporting? How often and in what format?
Champion For the Credit Union Movement
Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.
Credit Union National Association
ADA Compliance Notice & Legal
Credit Union National Association |
ADA Compliance Notice & Legal