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Speaker: Gigi Hyland, NCUF
You work for credit unions - not banks, not payday lenders, not pawn shops. That matters. This session will explore the “why” of credit unions, what it means to you as marketing and business development professionals, how it aligns with the present-day needs of consumers, your values and your credit union's mission and values and how al this it can super charge your marketing, outreach and business development efforts.
During this session, you'll:
Speaker: Victor Corro
The Hispanic community is one of the largest, fastest-growing, youngest and most financially underserved markets. Statistics show that by 2050, 1 in 3 people in the U.S. will be Hispanic. Serving the untapped Hispanic market is a viable business opportunity that also fulfills credit unions' philosophical mandate of helping low-wealth households and those who are excluded from financial services. This session will describe the Hispanic market potential, its attributes, and how having a comprehensive growth and service strategy can help your credit union grow and provide financial access to this community.
In a market economy, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. An optimal customer experience means that the individual's experience during all points of contact matches the individual's expectations.
Today, African-American, Asian-American and Hispanic consumers account for more than 120 million people combined (38% of the total U.S. population) and are increasing by 2.3 million per year. With powerful buying power and unique consumption habits, multicultural consumers are a critical piece of the marketing strategy puzzle. Understanding the unique needs of these consumers require nuanced and culturally acute roadmaps to connect and engage in a relevant way. We will make an emphasis on nuances in the Hispanic community and provide valuable tips and best practices as to how to reach and serve them well.
With: Mark Arnold, Jeff Rendel, Randy Schultz
While the Hispanic market may be arguably the largest untapped market opportunity in many markets, it's not the only niche market that you should be considering. We'll recap some of the highlights of Victor's presentations, as well as touch on other diverse or niche markets that should be on your horizon.
Have you ever been told to “get off your soapbox”? This phrase generally has a negative vibe, but we're flipping the script to make this soapbox session a positive and engaging experience! Attendees in the Year 3 Marketing track will be asked to come prepared to get on your soapbox and share an idea or issue with your peers. Your topic can be one where you're asking for or giving advice, or sharing an idea or opportunity. Your peers will then have an opportunity to interact with questions, or provide their own input or advice.
Speaker: Mark Arnold
Rotary phones. Touch-tone phones. Cell phones. Smart Phones. Each generation identifies itself with unique cultural images. Consumers active in today's marketplace can also be divided into four distinct groups: Matures, Baby Boomers, Xers and Dot Comers. Your willingness and adaptability as an aggressive marketer will determine how successful you are in reaching and bridging these critical age ranges.
During this session, you will:
Facebook. Twitter. YouTube. Pinterest. Instagram. That's what most people assume social media is about. But those are just the tools. Ultimately social media is boiled down to one key word: engagement. Engaging members and potential members with new social media channels and online efforts is critical for any marketer's success.
Members come and members go. But what if they stayed? Many credit unions today face a “back door” problem. For every one member they bring in the front door they lose one out the back. Because everyone wants your members, you must fight to keep them loyal to the credit union. Your credit union can achieve great growth success not just by member acquisition, but also with member retention. This session provides insights for credit unions to improve how they penetrate their existing membership base.
(Required Pre-Work: Complete Part One Via Webinar)
Successful marketing requires successful writing and designing. However, writing great copy and designing a clean creative can be a laborious task. Take the drudgery out of writing and designing by learning the secrets to great ads. Attendees will learn practical tips to help improve your ads, flyers, web sites, and overall content marketing.
Speaker: Mia Perez
Public speaking has been known to be America's number one fear (before death at number five). If you've ever felt like dying when asked to present in front of your board or management team, this session is for you. Getting your leadership to see your vision, be inspired by your ideas, and buy in to your pitch can't be done without knowing how to stand up and speak with confidence.
Sessions - Mia Perez
As a revenue generating function of the organization, marketers must be proactive about presenting results of campaigns, promotions, and the deliverables set forth in their marketing plans that correlate with the organization's overall strategic initiatives. What should you be reporting? How often and in what format?
Champion For the Credit Union Movement
Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.
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