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Speakers: Mark Arnold, Bill Druliner, Zachary Hall, Susan Toalson and Miriam De Dios Woodward
Edward Filene, the founding father of the credit union industry, was quoted as saying “Progress is the constant replacing of the best there is with something better.” We all know that progress and success are in part achieved by hard work and dedication. Are you dedicated to making progress at your credit union, in your career, and in your personal life? During this session, you'll hear from some of the most progressive thought leaders in our industry. They'll each get 18 minutes to provide insights and ideas that will help you achieve forward progress, both professionally and personally. You may not be there yet, but these Ed Talks will get you closer than you were the day before.
Results-oriented marketers are always striving to better understand members, as well as learn what potential members think about credit unions. We know from the research available from CUNA's Credit Union Awareness Initiative that there are four myths about credit unions that need to be corrected: (1) I can't join. (2) Accessing my money may be hard. (3) They're too small. (4) They're more for those in need.
In the spirit of the growing trend of Do-It-Yourself TV shows, your group will venture out in Tempe and perform a DIY Focus Group. Then as a group, we'll come back together and share insights that all groups heard during their DIY Focus Group adventure.
It's not a secret that, as an attendee of MBDCS, you will learn a great deal through networking with other attendees - maybe almost as much you will from our subject matter experts. This session is a coordinated effort to facilitate valuable peer-to-peer networking, with a focus on learning from people who are like you, meaning those with similar asset sizes, or serve a SEG-based charter instead of community-based.
Come prepared to talk about challenges and opportunities in your department, your credit union and the financial industry. Walk away with actionable ideas on how to face those challenges and capitalize on opportunities.
Speaker: Mark Arnold
Rotary phones. Touch-tone phones. Cell phones. Smart Phones. Each generation identifies itself with unique cultural images. Consumers active in today's marketplace can also be divided into four distinct groups: Matures, Baby Boomers, Xers and Dot Comers. Your willingness and adaptability as an aggressive marketer will determine how successful you are in reaching and bridging these critical age ranges.
During this session, you will:
Facebook. Twitter. YouTube. Pinterst. Instagram. That's what most people assume social media is about. But those are just the tools. Ultimately social media is boiled down to one key word: engagement. Engaging members and potential members with new social media channels and online efforts is critical for any marketer's success.
Speaker: Matt Purvis
Experience is one of the hottest concepts in business management. The strategy attempts to uncover every single gap between our promises and member experience-and close them in ways that differentiate the organization from its rivals. Some business pundits are even making the case that “experience” is the future of marketing. While that day is not here yet, MX thinking provides marketers with powerful insights that drive business results. Combining recent insights from decision-science and consumer behavior, this session will explore the relationship between credit union marketing, differentiated member experience and credit union growth in these hyper-competitive times.
Members come and members go. But what if they stayed? Many credit unions today face a “back door” problem. For every one member they bring in the front door they lose one out the back. Because everyone wants your members, you must fight to keep them loyal to the credit union. Your credit union can achieve great growth success not just by member acquisition, but also with member retention. This session provides insights for credit unions to improve how they penetrate their existing membership base.
Successful marketing requires successful writing and designing. However, writing great copy and designing a clean creative can be a laborious task. Take the drudgery out of writing and designing by learning the secrets to great ads. Attendees will learn practical tips to help improve your ads, flyers, web sites, and overall content marketing.
*Part 1 of this session is delivered via pre-work webinar
Speaker: Randy Schultz
What if you were starting your credit union today? What would the experience look like, feel like, act like…and maybe even smell like? What if you could shatter the this-is-the-way-we've-always-done-it syndrome? Let's find out! Many current, and certainly future, audiences see retail banking as old-school and demand a much higher degree of frictionless user experience.
This fast-paced, interactive session gives you the opportunity to see what happens when we rethink everything we do around the demands of today's consumer expectations. We'll rethink the role we play both as individuals and as part of our credit union in people's lives.
It's not only old technology that is holding us back, it's old thinking. We're going to change that at your credit union by the end of this session. Money is personal; why shouldn't our member experience at every touchpoint be the same?
Champion For the Credit Union Movement
Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.
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