Patrick is a Digital Strategist at ZAG Interactive, specializing in helping financial institutions with website analytics and digital marketing reports. Prior to working at ZAG, Patrick managed digital ad campaigns for a regional media buyer where he learned to navigate Google Analytics to better report on campaign conversions. Recently his focus has turned to Google Data Studio, which offers a more client-friendly view of website traffic, helping financial institutions break down their metrics of success.

Patrick frequently hosts training calls on topics ranging from the basics of analytics, to advanced tag tracking. He also personally manages several Google AdWords campaigns and has been the strategist for dozens of website redesign projects for banks and credit unions.