Case Study: Deepening member relationships with CUNA Financial Counseling Certification Program (FiCEP)

Learn how Ascension Credit Union enhanced their commitment to the "people helping people" philosophy by committing to extensive financial counseling knowledge through the CUNA Financial Counseling Certification Program (FiCEP). 

Ascension CU results included:


    • Referrals of friends and family up 30% since 2015
    • Loan growth up from 75% over the past three years
    • New membership up 80%, many due to referrals from satisfied members
    • Winner of parish awards voted on by the community


The CUNA Financial Counseling Certification Program helps credit unions more effectively guide their members to financial security. 

Since 2011, credit unions with at least one Certified Credit Union Financial Counselor (CCUFC) averaged a 52.7% drop in delinquency rate, while credit unions without a designee averaged 47% over the same period. That’s an almost 6% difference in favor of credit unions with CCUFC designees on staff.

To read more on Ascension CU's success in this complimentary case study, simply fill in your contact information and click the "Submit" button.