Credit Union Business Development Professional (CUBDP) Designation

Become an established development resource at your credit union

Join the early ranks of those earning their CUNA Credit Union Business Development Professional (CUBDP) designation by attending the business track of CUNA Marketing & Business Development Certification Schools and passing a comprehensive exam at the end of the course. This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union business developer.

Curriculum and testing will focus on the following core competencies:

  • Networking
  • Engaging Internal Stakeholders
  • Business Development Strategy
  • Determining Target Markets
  • Building a Pipeline
  • Member Recruitment and Retention
  • Sales Skills
  • Presentation Skills
  • Metrics and Tracking
  • Community & SEG Events
  • Engaging SEGS & Community Partners
  • Understanding Financials
  • Social Media for Business Development

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How to earn the CUBDP designation

There are two requirements:

  1. Attend the Business Development track at CUNA Marketing & Business Development Certification Schools. (This designation was previously offered through CUNA FUSE.)
  2. Pass the corresponding exam which is administered at the end of the program.

Your CUBDP certification will be valid for three years. To maintain your designation, you can recertify in one of three ways:

  1. Attend CUNA Digital Marketing School.
  2. Attend CUNA Marketing & Business Development Council's annual conference.
  3. Attend the Marketing track(s) at the CUNA Marketing & Business Development Certification Schools. By doing so, you'll both recertify for your CUBDP, and have the opportunity to earn another designation - Credit Union Certified Marketing Executive (CUCME). Please note that the road to the CUCME is a three-year commitment.



As a credit union business development professional, what is the benefit of this designation?

The content is based on competencies that have been proven to help credit union business developers be successful at their jobs. Coming to the school will test your understanding of the competencies. You can also earn CPE credits.

What is a passing grade?

All exams are 60 questions in a multiple-choice format. A passing grade is considered 70% or higher. The instructors are actively involved in reviewing the materials with you throughout the week to successfully prepare you to take the test.

What happens if I don't pass a test?

In the event that you do not pass a test, you will be able to retake the test at a later date with a designated proctor. The CUNA staff will be able to advise you on that process.