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Credit Union Business Development Professional Designation

Join the early ranks of those earning their CUNA Credit Union Business Development Professional (CUBDP) designation by attending the business track of CUNA Marketing & Business Development Certification Schools and passing a comprehensive exam at the end of the course. This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union business developer.

Curriculum and testing will focus on the following core competencies:

  • Networking
  • Engaging Internal Stakeholders
  • Business Development Strategy
  • Determining Target Markets
  • Building a Pipeline
  • Member Recruitment and Retention
  • Sales Skills
  • Presentation Skills
  • Metrics and Tracking
  • Community & SEG Events
  • Engaging SEGS & Community Partners
  • Understanding Financials
  • Social Media for Business Development

Top reasons to earn your CUBDP designation:

  • Earn recognition and be the professional your credit union turns to for business development expertise.
  • Learn content specific to credit unions' business development efforts and operations.
  • Learn from credit union business developers and industry experts as they provide you with the knowledge and skills to be a successful Credit Union Business Developer. This optional designation is available to attendees to be earned by attending the entire Business Development Track at the CUNA Marketing & Business Development Certification Schools and successfully completing an onsite exam.

The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credits for eight of CUNA designations. Founded in 1918, ACE is the major coordinating body for all the nation's higher education institutions, representing more than 1,600 college and university presidents and more than 200 related associations nationwide. It provides leadership on key higher education issues and influences public policy through advocacy. For more information, visit the ACE CREDIT website at www.acenet.edu/credit.

As a credit union business development professional, what is the benefit of this designation?

The content is based on competencies that have been proven to help credit union business developers be successful at their jobs. Coming to the school will test your understanding of the competencies. You can also earn CPE credits.

What are the requirements to earn the CUBDP designation?

There are two requirements:

  1. Attend the Business Development track at CUNA Marketing & Business Development Certification Schools. (This designation was previously offered through CUNA FUSE.)
  2. Pass the corresponding exam which is administered onsite at the end of the program.
What is a passing grade?

All exams are 60 questions in a multiple-choice format. A passing grade is considered 70% or higher. The instructors are actively involved in reviewing the materials with you throughout the week to successfully prepare you to take the test.

What happens if I don’t pass a test?

In the event that you do not pass a test, you will be able to retake the test at a later date with a designated proctor. The CUNA staff onsite will be able to advise you on that process.

What do I need to do to maintain my certification?

Your CUBDP certification will be valid for three years. To maintain your designation, you can recertify in one of two ways:

  1. Attend CUNA Marketing & Business Development Council's annual conference at least once every three years.
  2. Attend the Marketing track(s) at the CUNA Marketing & Business Development Certification Schools. By doing so, you'll both recertify for your CUBDP, and have the opportunity to earn another designation - Credit Union Certified Marketing Executive(CUCME). Please note that the road to the CUCME is a three-year commitment.

 

Still have more questions? Please feel free to contact CUNA at training@cuna.coop or call 800-356-9655 x4249.

The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credits for eight of CUNA designations. Founded in 1918, ACE is the major coordinating body for all the nation's higher education institutions, representing more than 1,600 college and university presidents and more than 200 related associations nationwide. It provides leadership on key higher education issues and influences public policy through advocacy. For more information, visit the ACE CREDIT website at www.acenet.edu/credit.