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Credit Union Certified Marketing Executive Designation

Increase your marketing value within your credit union.

Earn your designation as a Credit Union Certified Marketing Executive™ (CUCME) by attending all three years of CUNA Marketing & Business Certification Schools and passing a comprehensive exam at the end of each term. This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union marketing executive. Curriculum and testing will focus on the following core competencies:

  • Strategic Marketing & Implementation
  • Public Relations
  • The Brand Experience
  • Retail Marketing
  • Advertising Management
  • Product & Services Roll-out
  • Market Research
  • Persuasive Communication
  • Problem Solving & Decision Making
  • Aligning Department with Credit Union Strategy
  • Drives Innovation
  • Leadership Skills

Frequently Asked Questions

Start earning your CUCME today! Learn more about CUNA Marketing & Business Certification Schools.

The American Council on Education’s College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credits for eight of CUNA designations. Founded in 1918, ACE is the major coordinating body for all the nation’s higher education institutions, representing more than 1,600 college and university presidents and more than 200 related associations nationwide. It provides leadership on key higher education issues and influences public policy through advocacy. For more information, visit the ACE CREDIT website at

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