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National Youth Saving Challenge - Mentors

Hosting a successful Saving Challenge is rewarding when you know what you're doing.

The friendly folks below have all been through it many times and have volunteered to share their success stories and answer your questions. These mentors are eager to coach you through setting goals, planning, promoting, and reporting. 


MichaelMHeadshotMichael Murdoch
Direct: 503-762-9218, Fax: 503-760-4939
NW Priority Credit Union

Top Tip: 

We’ve found that the most important component of a successful saving challenge is hands-on engagement and not just with your members, but your community and even beyond. Also, seriously, use CUNA’s resources – they are invaluable, easy, and fun. 

Ideas for a successful Saving Challenge:

  1. Hold a Financial Reality Fair at the local high school.

  2. Teach financial education classes for at-risk youth nonprofits.

  3. Encourage elementary students to hold a fundraiser and match what they raise.

  4. Hold a “movie night” at one of your branches and invite neighborhood kids—a great time to hand out money-saving challenge games. I highly recommend Biz Kid$ if you haven’t checked them out already.

  5. Encourage parents and non-youth members to set good examples by making wise financial decisions themselves and to talk with their kids about money.

  6. Get your staff involved as much as possible – you will be surprised at how many members and outside organizations will welcome such efforts with open arms. The more handshakes and smiles you make, the larger the impact your youth events will have. 


    Karen TegelerKaren Tegeler
    800-475-1331, ext. 8584
    DuTrac Community Credit Union

    Top tip:

    Give prizes for deposits: “I think making it fun for the kids is the most important part.  If they feel they are just putting money into an account and not getting anything from it – why deposit?  Most kids enjoy some small promotional item or even a drawing for tickets to the movies, a hockey game or the water park.” 

    Advice for a successful Saving Challenge: 

    1. Do community outreach. Host a “drive” to assist those in need. Collect food, socks or school supplies.

    2. Host a contest for youth. We had youth members send in a video or photo about what they would do/or have done to help others with $20. Draw a winner from these videos or photos and make a deposit to their account. Remember to post on your social media.

    3. Show off your awesome staff. Post photos of staff and members participating in the Savings Challenge to your social media, so others can see the fun.

    New York

    Rachel Carrick Rachel Carrick
    800-342-3086, ext. 1352
    Ascend Federal Credit Union

    Advice for a successful Saving Challenge:

    1. Set good goals. Have a strategy that considers several parameters such as the total year-end goal and the goals and results from previous years if available. If successful the previous year, we increase the goal set by 15 to 20 percent.

    2. Promote it well to entice youth and parents. Use giveaways and well-rounded communications to promote the month of April. We promoted youth month via direct mail, radio, email, statement insert, website, and multimedia screens in our financial centers.


    Joelle Hahn Joelle Hahn
    703-709-8900, ext. 6605
    Northwest Federal Credit Union

    Top tips for a successful Saving Challenge:

    1. Offer a reward for the deposit. We have a lot of success encouraging deposits by advertising a simple giveaway. We turn to the products provided by CUNA first (much of the work is already done for you this way), and we informally survey some staff to make sure the stuff we purchase is cool before we buy.

    2. Invite the kids via direct mail. Kids still love getting mail, and a postcard is a cost-effective way to get their attention. On the postcard, we often include a photo of the actual giveaway items they'll receive when they make a deposit.
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