CUNA Best Practices for Making Your Website a Digital Branch eSchool
December 12-19, 2017
Product Code:
  • $1,090.00
    Non Member Price
  • $595.00
    CUNA Member Price
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Your website is your most important branch but if it’s not working as effectively as it should be, existing and potential members might choose to do their banking elsewhere. This online workshop will provide both practical advice and best practices from digital experts – exploring topics ranging from user experience, design, compliance, analytics tracking and more.

During this e-School, you will:

  • Discuss must-have and nice-to-have components of a “digital branch”
  • Explore best tactics to compete with national competitors and larger banks
  • Explore how to maximize and understand your website data
  • This is a great opportunity to gain real-world experience for addressing common website problems, planning your own website redesign and developing a phased plan for your digital branch.

This eSchool is endorsed by CUNA Marketing & Business Development Council.

Who Should Attend

This eSchool is beneficial for marketing and IT professionals looking to build and grow their digital skills.

Sessions Include

// Class 1: Tuesday December 12, 2017 // 12:00-1:00 p.m. CT

Website Strategy & Planning

Your website can be the credit union's most powerful branch. This webinar will focus on how to improve user experience translate your credit union's value and maximize content to attract and retain members. Whether your credit union is undergoing a website redesign or you are looking to maximize your current site, you will learn helpful tips on prioritizing must-have vs. nice-to-have website features, visually connecting with your audience, and ADA website conformance.

// Class 2: Thursday, December 14, 2017 // 12:00-1:00 p.m. CT

How to Compete with the Big Banks Online

National competitors are always going to have bigger budgets and more resources, but there is plenty of room for credit unions to compete if they take the right approach. This webinar will help you learn how to differentiate your institution online, and how to compete with national financial institutions to earn traffic and conversions through social media, SEO/ SEM, content strategy and email marketing.

// Class 3: Tuesday December 19, 2017 // 12:00-1:00 p.m. CT

Website Analytics Best Practices

Tracking the ROI of your website and marketing campaigns is at the top of every marketer's must do list. This webinar will walk you through common measurements for a variety of digital channels including SEO/SEM, email marketing, social media and your website. We'll talk through the basics as well as more advanced tracking capabilities of Google Analytics and Google Tag Manager, and outline the key metrics that you should track to understand the performance of your site and digital campaigns.

Also Available

All live event registrations include credit union access to the recorded event separately. Click here to see more about purchasing the recorded event.

This eSchool is availble to CUNA Training Bundle users at no additional cost.

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Have a question? Email or call 800-356-8010 ext. 3.