Marketing Compliance Pre-Conference Workshop

Marketing Compliance Pre-Conference Workshop
Date:
09/30/2018
Time:
11:00 A.M. - 4:00 P.M. MT
Location:
Tempe Mission Palms
60 E 5th St Tempe AZ 85281-3658
Product Code:
MMPRECON18
  • $345.00
    CUNA Member Price
  • Non Member Price $690.00
  • Learn how to become a member here: cuna.org/join

 
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Do you have questions on what compliance language to include in a marketing piece for your credit union's auto loan program? Are you pulling your hair out over what terms trigger additional information that must be included in the disclosures? Does the disclosure language always seem to be the biggest part of the marketing piece?  And then there's the topic of ADA website compliance and Web Content Accessibility Guidelines (WCAG) 2.1 that are keeping credit union marketers on their toes. With so many regulations and guidelines, compliance can be overwhelming and confusing, especially for marketers who don't speak the language as fluently as their teammates in the compliance department. Join your credit union marketing peers for this educational and interactive marketing compliance workshop to learn about compliance in a marketing-friendly environment.

During this pre-conference workshop, you will:

  • Learn how to keep your ads in compliance and even take home a few checklists
  • Identify what requirements apply for print ads, radio ads, website ads and more
  • Discuss best practices for social media and digital marketing compliance
  • Review the latest updates on ADA website compliance and WCAG 2.1
  • Receive a complimentary of the CUNA Compliance & Marketing PDF Guidebook (a $44.95 value)

As part of your pre-work assignment we invite you to submit one of your credit union's (loan?) marketing pieces (i.e. advertisement, website screen, disclosure, etc.). During the workshop we will review and critique the pieces submitted for compliance consideration. This is a great opportunity to showcase your marketing efforts and ensure they are compliant.

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