Awareness Initiative Series: Through a Consumer’s Eyes

Awareness Initiative Series: Through a Consumer’s Eyes
Members Only
2:00 P.M. - 3:00 P.M. CT
Product Code:
  • Free
    CUNA Member Price
  • Learn how to become a member here:

A preview of what consumers will see

CUNA and your League invite credit unions to this free, member-only webinar to preview the creative idea behind the Creating Awareness Initiative and outline more details about the actual consumer facing materials that will be launched during the ‘Open Your Eyes’ campaign.

What you’ll learn about: 

  • The journey to a brand platform – Your Fantastic Future Faster
  • Building blocks to the creative portfolio
  • The three stories – Open Your Eyes, I can join, I can access my money

Who is presenting:

Ed Bolton and Mike Brooks at the branding firm BrandCap have led the development of an innovative new approach to knocking down the myths many consumers have about credit unions. They will join Douglas Kiker, CUNA’s Chief Strategic Communications Officer, to introduce the new creative material that will be launched early next year. They’ll preview the three creative stories we’ll use and describe the wide-ranging portfolio of content to be used on digital platforms as well as some out-of-home applications.

Missed the first part of the series? Watch this recorded webinar for a deeper dive into how the messaging came to life.

Who Should Attend

This webinar is beneficial for credit union CEOs, marketing and communications professionals.

For additional information about the Creating Awareness Initiative, visit the campaign website. Enter the password "openyoureyes".

Also Available

All live event registrations include credit union access to the recorded event. You may also purchase the recorded event separately. Click here to see more about purchasing the recorded event.

View Less