CUNA Creating Member Loyalty Results

Benchmarks allow you to measure the success of organizational change. CUNA Creating Member Loyalty™ (CML) has progress checks built in to the process, so you can measure how our efforts have improved your performance and bottom-line results over time.

“As a result of implementing CML at our credit union, we were able to complement and enhance current skills, awaken forgotten skills and add new skills for member service by helping employees put the right skills in the right sequence to create a WOW member experience. CML also helped add consistency on how we interact with our members. If implemented correctly, the program can take your credit union's performance to the next level."

Minh McKenzie, VP of Sales & Service
Community First Credit Union