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Compliance and Marketing eGuide (PDF)

Compliance and Marketing eGuide (PDF)

  • Max downloads: 3 Downloads allowed for: 90 day
Product Code:
23328P
This eGuide is the new edition designed to walk marketing staff through the ins and outs of compliance - including NCUA basics and beyond.

  • $89.90
    Non Member Price
  • $44.95
    CUNA Member Price
 
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4th Edition

Marketers and compliance staff have one powerful challenge in common: how to identify which regulatory requirements must be adhered to for each specific product or service being advertised. This Guide is designed to walk marketing staff through the ins and outs of compliance - including NCUA basics and beyond.

Topics include:

  • Ad Accuracy and Not Discriminating
  • Truth in Savings
  • Truth in Lending
  • How to Advertise Open-end Credit
  • HELOC Ads Basics
  • How to Advertise Closed-end Credit
  • Leasing
  • Tips on Privacy Disclosures
  • Deposit Tickets Compliance
  • The Best of Brochures
  • Promotions and Giveaways
  • State Laws
  • Penalties of Noncompliance

See a sample.

See the Table of Contents.

Important changes to the edition:

  • Changes in open-end lending marketing rules
  • Changes in home-secured loan advertising
  • The FTC rules related to unfair or deceptive acts or practices with respect to mortgage advertising
  • Credit card marketing information has been updated

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Have a question? Email or call 800-356-8010 ext. 3.