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Marketing course (print)

Marketing course (print)

Product Code:
V403M

Upon completion of this course, you will be able to understand the basics of credit union marketing and have a working knowledge of marketing terms and concepts.

Includes:
  • One CPD Online Complimentary Exam

  • $74.00
    Non Member Price
  • $37.00
    CUNA Member Price
 
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5th Edition

Upon completion of this course, you will be able to understand the basics of credit union marketing and have a working knowledge of marketing terms and concepts. This course also establishes the importance of a marketing plan and will assist you to direct and aid staff in its development.

This is a CUNA Volunteer Achievement Program course.

Topics include:

  • Understanding the Marketing Role
  • The Situation Analysis: Where Does Your Credit Union Stand?
  • Analyzing Your Competition and Resources
  • Putting Opportunities to Work: Developing Goals and Strategies
  • Your Credit Unions Marketing Budget
  • The Finished Product: A Sample Marketing Plan
  • Measuring Your Success

An optional online exam is included for this course through CUNA Professional Development Online (CPD Online). Additional exams can be purchased for $24.50 each.

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Have a question? Email or call 800-356-8010 ext. 3.