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Marketing to Generations and Target Groups course (print)

Marketing to Generations and Target Groups course (print)

Product Code:
V413M

Marketing to Generations and Target Groups offers strategies to market to youth, baby boomers, Gen X, matures and women.

Includes:
  • One CPD Online Complimentary Exam

  • $74.00
    Non Member Price
  • $37.00
    CUNA Member Price
 
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This module will build on Marketing (V403), which offers marketing basics for directors. Marketing to Generations and Target Groups offers strategies to market to youth, baby boomers, Gen X, matures, and women. As "one size no longer fits all," this module describes what specific groups desire in financial products and services along with strategies to meet these needs.

This is a CUNA Volunteer Achievement Program course.

Topics include:

  • Generation Marketing
  • Mature Markets are Three Markets in One
  • Boomers Redefine Life Stages
  • GenX and Youth Market
  • Women and other Specialized Markets
  • Developing a Marketing Strategy for Each Segment

An optional online exam is included for this course through CUNA Professional Development Online (CPD Online). Additional exams can be purchased for $24.50 each.

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Have a question? Email or call 800-356-8010 ext. 3.