In the formative years of most credit unions, growth occurred through local involvement. It wasn't until recently that credit unions began hiring marketers to grow their credit union. Many credit unions abandoned their traditional local involvements in favor of the broad-based marketing philosophy, "build it and they will come." In this Training on Demand course, learn strategies that combine historically successful local involvement techniques with modern marketing strategies.
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See a PDF sample of the workbook.
Estimated length of course: 50 minutes
This is a CUNA Training on Demand course.
After this CUNA Training on Demand course, participants will be able to:
- Identify strategies that combine historically successful local involvement techniques with modern marketing strategies
- Look at ways to address this trend in a positive way
- Describe inspiring examples of credit unions around the country and the world that have grown their membership, increased member involvement, and have made a real impact in their communities by using these strategies
With each CUNA Training on Demand purchase, you will receive five online exams through CUNA Professional Development Online (CPD Online). Exam instructions will be provided after your order is processed.
Additional exams can be purchased for $24.50 each.
This course is included with a CUNA Volunteer Network membership.