Back to
Compliance & Marketing Guide (print)

Compliance & Marketing Guide (print)

Product Code:
This guide is designed to walk marketing staff through the ins and outs of compliance, including NCUA basics and beyond.

  • $89.90
    Non Member Price
  • $44.95
    CUNA Member Price
Purchase more and save:
  • Qty 5 - 49 Save 5.0000%
  • Qty 50 - 9999 Save 10.0000%
Want to save more?
If you were a CUNA member, you would save $44.95 on this order. Interested in becoming a member? Learn more at
Back to

4th Edition

Marketers and compliance staff have one powerful challenge in common: how to identify which regulatory requirements must be adhered to for each specific product or service being advertised. This Guide is designed to walk marketing staff through the ins and outs of compliance - including NCUA basics and beyond.

Topics include:

  • Ad Accuracy and Not Discriminating
  • Truth in Savings
  • Truth in Lending
  • How to Advertise Open-end Credit
  • HELOC Ads Basics
  • How to Advertise Closed-end Credit
  • Leasing
  • Tips on Privacy Disclosures
  • Deposit Tickets Compliance
  • The Best of Brochures
  • Promotions and Giveaways
  • State Laws
  • Penalties of Noncompliance

Important changes to the edition include:

  • Changes in open-end lending marketing rules
  • Changes in home-secured loan advertising
  • The FTC rules related to unfair or deceptive acts or practices with respect to mortgage advertising
  • Credit card marketing information has been updated

    View Less

    Have a question? Email or call 800-356-8010 ext. 3.