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Credit Union Marketing Fundamentals course (print)

Credit Union Marketing Fundamentals course (print)

Product Code:
M45M
Marketing is critical to the success of your credit union. The more aware your current and potential members are about the products and services your credit union offers, the more likely they are to take advantage of them.
Includes:
  • One CPD Online Complimentary Exam

  • $120.00
    Non Member Price
  • $60.00
    CUNA Member Price
 
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If you were a CUNA member, you would save $60.00 on this order. Interested in becoming a member? Learn more at cuna.org/join
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 Marketing is critical to the success of your credit union. The more aware your current and potential members are about the products and services your credit union offers, the more likely they are to take advantage of them. In this module, you will gain fundamental insights and practical knowledge that will help you apply basic concepts of marketing on the job.

This is a CUNA MERIT course.

Topics include:

  • How to identify member needs and wants
  • How the Marketing Mix of Product, Place, Price and Promotion has expanded in current marketing practice
  • The roles that research, finance, accounting and economics play in marketing today

An optional online exam is included through CUNA Professional Development Online (CPD Online). Exams can be purchased for $29.50 each.

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Have a question? Email or call 800-356-8010 ext. 3.