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CUNA Survey Results


CUNA partners with a respected public relations firm to conduct research on personal finance awareness and trends in the United States. This research supports credit unions’ long-standing commitment to Americans’ financial literacy and overall financial well-being. For recent surveys and findings, please see below.

Home Depot Data Breach Survey

The Home Depot Data Breach Survey was the second this year by CUNA to gauge the impact of data breaches on credit unions. The Home Depot breach cost nearly twice as much as the Target breach.

Key Findings:

  • Home Depot data breach cost credit unions nearly $60 million and affected 7.2 million cards
  • The cost of the violation per card issued by credit unions was $8.02 (which included costs for reissuing new cards, fraud and all other costs – such as additional staffing, member notification, account monitoring and others)
  • Credit unions responding to the survey have issued a total of 20.1 million cards outstanding (14.9 million debit cards and 5.2 million credit cards)

Women in Finance Survey

The Women in Finance Survey was conducted with the objective to find what women’s priorities are when it comes to spending, saving and investing their money. Women’s lack in financial confidence was the key finding in the survey that was conducted.

Key Findings:

  • Saving for retirement was the number one financial concern for women.
  • 401(k)s and pension plans are most used for retirement savings.
  • 51.2% of women confessed they are not confident in their financial abilities, despite the fact that 38% of married female respondents manage their household finances.
  • Fewer than half of the survey respondents reported following a monthly budget.

Student Loan Survey

The Student Loan Survey was conducted with the objective to find how knowledgeable graduating high school seniors are about the cost of college and their basic understanding of student loans. The survey revealed that students not only lack a general awareness of how much college costs and how debt works but also lack a basic foundation of financial knowledge.

Key Findings:

  • 50% of high school seniors can’t estimate how much money they will need to pay for college.
  • 70% of students polled are confident they will receive a high-paying job upon graduation of college.
  • Out of 847 high school seniors polled, 83% didn’t know about their loan rates and 77% didn’t know the expected duration of their existing loan.
  • 74% of respondents reported needing a combination of federal and private loans, family money and a job to support their tuition.
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