Contact: Katye Long
CUNA Communications, 608-231-4038

MADISON, Wis. ? A free toolbar that helps verify the authenticity of Web sites and thwart phishing attacks is now available to credit unions and their members through the strategic alliance between CUNA and TraceSecurity.

The TraceAssure toolbar is an end-user-focused solution that protects against malicious phishing, pharming, and man-in-the-middle attacks by authenticating Web sites via a ?whitelist? approach. Through this approach, credit unions, credit union organizations, and other entities register their Web sites free of charge with TraceSecurity. The technology then tracks both the domain name and the institution?s registered Internet Protocol (IP) address in order to detect fraudulent redirection at the domain name system level, making it virtually impossible for fake Web sites to go undetected.

A message then appears on the screen to inform the user if the Web site is authentic and also lists the organization?s name that owns the Web site. Participating sites that have been validated will display an ?Authenticated? notification. If a malicious site attempts to impersonate a legitimate Web site, it will fail authentication. In addition, if a malicious site were to perform a man-in-the-middle type of attack, TraceAssure would catch the IP address difference and warn the user with a ?Malicious? notice.

?Reducing fraud resulting from phishing and pharming is a high priority for all our member organizations,? said Wes Millar, senior vice president of CUNA Strategic Services. ?Created specifically for the financial services community, this toolbar can help protect credit unions and their members from potentially millions of dollars in losses.?

?TraceAssure?s primary goal is to stop phishing, pharming, and man-in-the middle attacks,? said Pete Stewart, CEO of TraceSecurity. ?Our patent-pending technology not only works at the domain level but also deters fraud at the IP level, allowing credit unions and their members to be one step ahead of potential fraud and malicious activity.?

TraceAssure is the third component of the three-tiered TraceAssure Program. The program?s other two components are an authentication server and product training. Combined, the program is designed to prevent Internet fraud, account hijacking, and identity theft when conducting transactions online.

For more information, go to, and click on the TraceSecurity link, or contact Deb Bergenske, associate product manager for CUNA, at (800) 356-9655, ext. 4340, or by e-mail at

About CUNA Strategic Services

CUNA Strategic Services, owned jointly by the Credit Union National Association (CUNA) and the state leagues, provides credit unions with access to high quality products, services, and technologies delivered with a competitive advantage made possible through volume pricing and strategic program development. CUNA serves more than 90 percent of America?s 8,800 credit unions, which are owned by more than 88 million consumer members. Credit unions are not for profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit

About TraceSecurity

TraceSecurity is a leading provider of on-demand security compliance software and services. The company?s patent-pending enterprise solution, TraceSecurity Compliance Manager, helps customers satisfy national and international data security compliance requirements mandated by such regulations as GLBA, Sarbanes-Oxley, and HIPAA. The software?s patent-pending technology automates vulnerability testing, policy management, employee education and board-level reporting. More than 350 global enterprises in the financial services, insurance, healthcare, government, manufacturing and services industries rely on TraceSecurity to continually test and improve the computer security of their companies. TraceSecurity?s products and services include: Risk Assessments, Security Assessments, Two Factor Authentication solutions, Anti-Phishing Solutions, Penetration Testing, Application Testing, Social Engineering, Security Awareness training, and On-demand Vulnerability and Compliance Assessment software. Headquartered in Baton Rouge, La., TraceSecurity maintains offices in Houston, Dallas, and Austin, Texas; Portland, Ore.; Columbus, Ohio; Salt Lake City; and San Diego. The company can be reached by phone at (877) 275-3009 or on the Web at

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