Contact: Katye Long
CUNA Communications, 608-231-4038

MADISON, Wis. ? In order to attract more Spanish-speaking members, most would agree that credit unions must first speak Spanish. But even Hispanics who speak English see that you are making an effort to reach them if you have Spanish-speaking employees, according to executives from credit unions featured in a new CUNA report.

Credit Union Magazine Best Practices: Serving Spanish-Speaking Members studies programs, strategies, products, and services of eight credit unions that have successfully attracted Spanish-speaking members.

These credit union professionals ? from credit unions ranging from $55 million in assets to $6.7 billion in assets ? agreed that credit unions planning to reach out to Hispanics must be prepared and have enough Spanish-speaking employees to handle the traffic on Day One. They recommend looking for bilingual employees within the Hispanic community.

They also advise credit unions to go into the community and meet potential Hispanic members rather than expecting them to flock to the credit union. In addition, they share their own stories on how to achieve this.

Best practices reports on succession planning, serving members of modest means, growing youth membership, business services providers, consumer lending, credit counseling, disaster recovery, risk-based lending, and more also available through CUNA.

The report may be purchased in print or PDF downloadable format. To purchase, go to buy.cuna.org; enter stock number 28208 (print) or 28208P (PDF) in the product finder box. For assistance with downloading this report, call (800) 356-8010, press 3, and use the stock number as a reference.


About CUNA

With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America's 8,500 credit unions, which are owned by more than 90 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit www.cuna.org.

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