CUNA Council Discusses Strategies for Community-Based BD

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MADISON, Wis. (09/12/2013) - While the sky may seem the limit for community-based credit union growth, a harsher reality speaks otherwise. As the ongoing large-scale conversion to community charters continues, credit unions are finding that switching the charter does not necessarily equate to automatic growth. When it comes to community charters, it is certainly not a case of “if you build it, they will come.”

In response to the challenges modern community-based credit unions are facing from a marketing and business development perspective, a new white paper from the CUNA Marketing & Business Development Council, "Developing Strategies for Community-Based Credit Unions," has been published. The paper offers practical suggestions and real world examples from the industry. The following topics are covered:

  • The Evolution of Community Charter Marketing
  • Determining Your Credit Union's Market Niche
  • Becoming an Active Community Partner
  • Creating Unique Member Experiences
  • Encouraging Employee Involvement
  • Case Studies

CUNA Council members are eligible to receive complimentary copies of this, and over 300 other white papers; non-Council members may purchase white papers for $50 per copy.

The paper is available online in the white paper section of

Press may contact Natalie Sherry at for a copy of the white paper.

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About CUNA Marketing & Business Development Council

The CUNA Marketing & Business Development Council is a member-led organization comprised of 1,100+ credit union professionals across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,800 credit union professionals. For more information, visit or

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