Value-driven Sales Culture Focus of CUNA Sales and Service Culture Institute in San Francisco

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Patrick Keefe – CUNA Communications; (202) 508-6765;
Amy Nigrelli – CUNA Marketing; (608) 231-4246;

MADISON, Wis. (07/19/2013) – CUNA Sales & Service Culture Institute will take place this September 16-18, 2013 in San Francisco, CA.

Registration and institute information is now available at

CUNA Sales & Service Culture Institute is designed to help credit unions find a more harmonious balance between quality service and sustainable sales. Experts at the institute will explore blended methods of sales and service strategies to create a value-driven sales culture that will boost sales without sacrificing service.

“At CUNA we understand that no two credit unions are alike in their approach,” said Carla Schrinner, CUNA Creating Member Loyalty™ Implementation Manager and Senior Master Trainer. “Our goal is that each attendee leaves with customized plans of action, tailored specifically to their credit union, that they can start using immediately when they arrive home. It’s exciting to see so many credit unions taking the time to address this vital topic. What’s also so incredible about the institute is that we have attendees from credit unions who are at all stages of advancing their service and sales culture. The networking and sharing of best practices is huge and just as important as the content we share.”

CUNA Sales & Service Culture Institute brings together CEOs, senior managers, branch managers and those responsible for creating a successful service culture at their credit union for three days of instructive learning and collaborative discussion. The institute is a study in proven success strategies, in which credit unions have effectively (changed successfully) transitioned from the service-only approach to one in which sales becomes enmeshed with the credit union culture.

Topics include:

  • Critical Success Factors for a Value-Driven Sales Culture
  • Successfully Navigating Organizational Change
  • Transitioning to a Sales Environment
  • And more

For more information about CUNA Sales & Service Culture Institute and to register, visit

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About CUNA

With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves America's 6,900 state and federally chartered credit unions, which are owned by more than 96 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit or follow @CUNA on Twitter. For more information about credit unions, visit and follow @asmarterchoice on Twitter.

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