Credit Union National Association, Inc. Statement of Vision, Mission and Goals


CUNA will be the premier trade association in the financial services arena.


CUNA supports, protects, unifies and advances the credit union movement.


CUNA will accomplish its mission in the following ways:

  • By consistently and accurately anticipating the needs of its members.
  • By providing leadership, advocacy and services that positively energize the credit union movement and those it serves.
  • By being recognized by its members and other important audiences as the definitive source of information and perspective on issues and trends affecting the movement.
  • By systematically collecting data on its members’ needs, measuring its members’ satisfaction and its success, and striving to continuously improve its effectiveness.
  • By developing and maintaining an efficient and effective infrastructure that encompasses human, financial and technological resources.
  • By being recognized as the definitive voice of credit unions on Capitol Hill and with the Administration.

Revised by the CUNA Board of Directors
June 2006