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Credit Union Awareness

How it works

It’s not a marketing thing, it’s a movement thing

The Credit Union Awareness program is designed to increase consumer consideration for credit unions, resulting in increased membership opportunities and market share.

What we do

Our category-level branding supports long-term growth of our industry. The program leads with the paid digital advertising campaign designed to get Americans to look at credit unions and correct their misperceptions about their ability to join and accessing their money. 

​In addition, when consumers search online, they find the expanded The site offers valuable, engaging content on financial topics to help consumers work toward their goals and connect with a credit union that’s right for them.

We entice consumers to learn more about credit unions

What you do​

This program, created for credit unions by credit unions, is only successful if YOU, our credit union supporters, engage with and activate it locally in your markets.

This campaign is not to replace, but to add value to what we're already doing.​

Noralynn Gudger

Marketing & Communications Manager, Champion CU

Program Benefits

As a participant in the Credit Union Awareness program, you gain access to a variety of benefits including the following:

Interested in learning more? Contact us for next steps on how to get involved.