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Credit Union Awareness

How it works

It’s not a marketing thing, it’s a movement thing

The Credit Union Awareness initiative is designed to increase consumer awareness and top-of-mind consideration for credit unions.



What we do

Our category-level branding supports long-term growth of our industry. The program leads with the paid digital advertising campaign designed to get Americans to look at credit unions and correct their misperceptions about their ability to join and accessing their money. ​

We entice consumers to learn more about credit unions


What you do​

This program, created for credit unions by credit unions, is only successful if YOU, our credit union supporters, engage with and activate it locally in your markets.


This campaign is not to replace, but to add value to what we're already doing.​

Noralynn Gudger

Marketing & Communications Manager, Champion CU

Our Continued Success

Paid advertising effectiveness

Our paid digital campaign is a 24/7 engagement tool. And although consideration doesn’t happen overnight, we are seeing an increase in states and regions where the campaign has been underway the longest. For example, we have exceeded our national consumer consideration goal by 8 points from the 2019 baseline.

*Data as of 11/30/21, excludes MN and MT