How it works

It’s not a marketing thing, it’s a movement thing

The Credit Union Awareness program is designed to increase consumer consideration for credit unions, resulting in increased membership opportunities and market share.

What we do

Credit Union Awareness® runs the industry’s only national and state level consumer marketing program to generate awareness and engagement for credit unions through the brand Your Money Further.

In just a few short years, the program has demonstrated consistent growth in consumer consideration for credit unions. With the relaunch of YourMoneyFurther.com, the only resource that connects more consumers directly to credit unions, Credit Union Awareness is poised to deliver highly qualified trackable leads directly to credit unions’ websites, in addition to changing consumer consideration at the national and state level.

We entice consumers to learn more about credit unions

Reaching the right consumers at the right place and time

STEP ONE

Consumers search for financial services online.

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STEP Two

Consumers are served a targeted, relevant CU Awareness ad, or they see YourMoneyFurther.com as an organic search result.

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STEP Three

Consumers visit YourMoneyFurther.com to learn more about credit unions.

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Step Four

Consumers are retargeted with digital ads to learn what credit unions can do for them.

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What you do

This program, created FOR credit unions BY credit unions, is only successful if YOU, our credit union participants, engage with and activate it locally in your markets.

A Winning Combination

Consumers who are “in-market” for a financial service are served targeted, relevant, and timely digital advertisements while they are engaged in their typical online behaviors. Likewise, consumers searching financial topics can find YourMoneyFurther.com as a search result offering relevant content.

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