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Credit Union Awareness

How it works

It’s not a marketing thing, it’s a movement thing

The Credit Union Awareness program is designed to increase consumer consideration for credit unions, resulting in increased membership opportunities and market share.

What we do

Credit Union Awareness® runs the industry’s only national and state level consumer marketing program to generate awareness and engagement for credit unions through the brand Your Money Further

In just a few short years, the program has demonstrated consistent growth in consumer consideration for credit unions. With the relaunch of, the only resource that connects more consumers directly to credit unions, Credit Union Awareness is poised to deliver highly qualified trackable leads directly to credit unions’ websites, in addition to changing consumer consideration at the national and state level.

We entice consumers to learn more about credit unions

What you do​

This program, created FOR credit unions BY credit unions, is only successful if YOU, our credit union participants, engage with and activate it locally in your markets.


This campaign is not to replace, but to add value to what we're already doing.​

Noralynn Gudger

Director of Marketing, Champion CU